Competitive Landscape

Competitors of Expedia Group

The leading market alternatives to Expedia Group in 2026 include Airbnb, Booking Holdings, MakeMyTrip and further verified platforms. Comparative intelligence benchmarks verified product capabilities, monetization models, and ecosystem positioning.

Direct Competitors

Verified direct market alternatives and primary competitors of Expedia Group.

AI
AirbnbDirect Competitor
B2C Consumer App / Platform100% Match

Consumer travel marketplace for stays, experiences and local services.

United States · Est. 2008 · >5,000 team

BO
Booking HoldingsDirect Competitor
B2C Consumer App / Platform100% Match

Global travel marketplace and metasearch group with reservation software assets.

United States · Est. 1996 · >5,000 team

MA
MakeMyTripDirect Competitor
Advertiser / Brand (Buys Ads)100% Match

Online travel marketplace for consumers, businesses and travel partners.

India · Est. 2000

TR
TripadvisorDirect Competitor
Publisher & Media Owner100% Match

Travel discovery, reviews, advertising and booking marketplace platform.

United States · Est. 2000 · 1,001–5,000 team

FL
Advertiser / Brand (Buys Ads)85% Match

Global travel retailer and corporate travel management group.

Southpoint, 275 Grey Street, South Brisbane, QLD 4101 · Est. 1973 · >5,000 team

TU
TUI GroupDirect Competitor
Retailer & Marketplace82% Match

Integrated travel group selling holidays, hotels, cruises and experiences.

Karl-Wiechert-Allee 23 30625 Hannover Germany · Est. 1973 · >5,000 team

BO
Booking.comDirect Competitor
B2C Consumer App / Platform77% Match

Global travel marketplace connecting travellers with accommodation, transport and activity suppliers.

Netherlands · Est. 1996 · >5,000 team

TR
Trip.comDirect Competitor
B2C Consumer App / Platform77% Match

Global online travel marketplace and booking platform group.

SG · Est. 1999 · >5,000 team

Companies in the same market segment

The following companies operate within the same market segment . Category assignment is verified; this does not imply a direct competitive relationship.

SE
Secret EscapesMarket Alternative
B2C Consumer App / Platform74% Match

Members-only platform for discounted luxury travel bookings.

United Kingdom · Est. 2009 · 501–1,000 team

KL
KlookMarket Alternative
B2C Consumer App / Platform69% Match

Travel experiences marketplace with consumer, supplier and corporate products.

Hong Kong · Est. 2014 · 1,001–5,000 team

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Analyze Expedia Group's competitive landscape in depth.

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