Skyscanner
Skyscanner is a travel metasearch platform monetising intent through referrals and advertising.
Skyscanner operates in the B2C Consumer App / Platform segment.
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Distinction
Skyscanner is not an airline, hotel chain or full-service online travel agency handling all bookings itself. It is primarily a travel metasearch and comparison platform with an attached travel advertising business.
- Founded
- 2003
- Headquarters
- Quartermile One, 15 Lauriston Place, Edinburgh
- Core Segment
- B2C Consumer App / Platform
- Company Size
- 1,001–5,000
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Skyscanner
Skyscanner: About
Skyscanner operates a two-sided travel discovery marketplace. On one side it attracts high-intent travellers through free search, comparison and alert tools. On the other side it sells access to that demand to airlines, OTAs, hotels, car rental providers, tourism boards and agencies through referral traffic, sponsored visibility and advertising solutions. Value is created by aggregating fragmented travel supply into one interface and monetising downstream booking intent plus media inventory.
Products & Services in Categories
Verified structural categorizations from the graph
Skyscanner: Market Position
Skyscanner is a UK-founded travel metasearch platform that helps consumers compare flights, hotels and car rentals across airlines, online travel agencies and other travel providers. The consumer product is free to use and primarily serves as a discovery and comparison interface that redirects users to partner sites to complete bookings. It also offers utility features such as price alerts and flight emissions data through web and mobile applications.
Skyscanner: Frequently Asked Questions
What is Skyscanner?
Skyscanner is a travel metasearch platform that lets people compare flights, hotels and car rentals across multiple travel providers.
Who uses Skyscanner?
Travellers use it to compare travel options, while airlines, OTAs, tourism boards and agencies use its referral and advertising products.
How does Skyscanner make money?
It mainly earns from referral fees tied to traffic or bookings, plus advertising revenue from sponsored placements, display and managed partner campaigns.

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