Trip.com

The business operates as a two-sided travel marketplace. On the demand side, it acquires travellers through branded apps, websites, loyalty programmes, AI-assisted planning tools and partner channels. On the supply side, it aggregates inventory from airlines, hotels, property managers and other travel suppliers, then converts traffic into bookings and captures a percentage of transaction value. Additional value is created through metasearch traffic monetisation, affiliate distribution and retention mechanisms such as tiered rewards and redeemable booking credits.

Trip.com Group Limited is a public online travel marketplace group operating consumer travel booking and comparison platforms including Trip.com, Skyscanner, Ctrip and Qunar. Its products allow users to search, compare and book flights, hotels, trains, cars, attractions and related travel services through web and mobile interfaces, while also onboarding accommodation suppliers and running an affiliate programme.

The company primarily makes money by taking commissions or take-rates on completed travel bookings, supplemented by referral and advertising-style income from metasearch and affiliate activity. Its direct customers include leisure and business travellers, while its supply-side customers include hotels, property owners and travel partners seeking distribution to the group’s audience.