TUI Group

TUI creates value by combining travel demand generation, direct digital distribution and access to owned or controlled holiday inventory. The company packages flights, accommodation, cruises and excursions into bookable consumer offers, using its own websites and app to reduce intermediary dependence and improve cross-sell. It also extends value capture through hotel and cruise brands and through TUI Musement’s platform, which connects travellers, suppliers and travel partners for tours and activities distribution.

TUI Group is a public German travel and tourism company operating a vertically integrated leisure travel model. It sells package holidays, flights, hotels, cruises and destination experiences through its own digital booking channels, including TUI.com and the TUI App, while also controlling or partnering across parts of the supply chain through hotel brands, cruise brands and tours and activities inventory. The group also operates editorial content to support customer acquisition and conversion.

Its revenue comes primarily from consumer holiday bookings and associated travel margins, supplemented by ancillary sales such as excursions and upgrades, and by B2B partner distribution through TUI Musement. The company’s customers are mainly leisure travellers booking directly, with a secondary partner audience of travel distributors and suppliers using its experiences platform.