Klook

Klook runs a multi-sided digital marketplace. On the demand side, it acquires travellers through its app and web properties and converts them into bookings for attractions, tours, mobility and accommodation. On the supply side, it onboards operators, attractions, tourism boards and other travel providers, giving them inventory management tools, distribution, API connectivity and promotional exposure. The platform creates value by aggregating fragmented travel supply, simplifying booking and ticket fulfilment for consumers, and providing suppliers with incremental demand, especially across Asia-Pacific travel flows.

Klook is a private travel and leisure marketplace headquartered in Hong Kong. It operates a mobile-first consumer platform for discovering and booking attractions, tours, transport, stays and related travel products, and a partner platform that lets travel suppliers distribute inventory, manage availability and access Klook demand. The company also offers a corporate benefits product that lets organisations provide discounted travel and leisure perks to employees or members.

Its business model is primarily marketplace-based. Klook aggregates third-party supplier inventory, processes bookings digitally, and earns commission and related fees on transactions. It also appears to generate incremental revenue from bundled packages, first-party resale of selected inventory, sponsored supplier visibility, affiliate relationships and partner integrations. Its customer base therefore spans consumers booking travel experiences, travel suppliers seeking distribution, and enterprises using travel perks as a benefit programme.