Turo

Turo operates a two-sided digital marketplace for short-term vehicle rentals. It creates value by aggregating privately owned and small-fleet vehicle supply, matching it with consumer rental demand, and providing the transaction, trust and operational infrastructure required to complete bookings. Unlike a traditional rental company, it does not own vehicles; instead, it earns from facilitating and monetising marketplace activity.

Turo is a peer-to-peer car rental marketplace that connects vehicle owners and small fleet operators with travellers and other consumers seeking short-term vehicle access. It operates through web and mobile applications, handling discovery, booking, payments, messaging, trip management, host listing controls and related protection-plan options. The company does not own the underlying vehicle fleet, instead facilitating transactions between supply and demand in an asset-light marketplace model.

Turo makes money primarily by taking a percentage of host earnings and charging guest trip fees, with additional monetisation from protection plans, delivery-related fees and other booking add-ons. Its paying participants are both marketplace hosts and guests, while host-side tools also support semi-professional operators managing multiple vehicles. Based on the provided evidence, Turo is active, privately held, headquartered in the United States, and has expanded beyond its home market through its acquisition of Croove in Germany.