Turo

New creative ads: Amazon Music, BMW, Snickers, Yeti

Ad Age’s creativity roundup (published July 29, 2026) highlights new brand campaigns and collaborations. Pantalones and Yeti unveiled an “A Lot Cooler” collaboration, Snickers Ice Cream launched a social-media initiative described as a job to cool down tempers online, and Jeppson’s Malört released a spot titled “My First Malört” celebrating people’s first (often gross) sips. The page also links to other recent creative campaign roundups mentioning brands such as Amazon Music and BMW and various short-form campaign writeups in the publisher’s Campaigns & Commercials series.

Goodwipes, Turo, Wendy’s Among New Creative Ads

Ad Age published a roundup of new creative advertising campaigns on July 8, 2026. Highlights include Goodwipes’ Los Angeles billboard that emits a scent every 30 seconds and cycles three creative executions; Turo running a campaign warning car renters not to get “carfished;” and Wendy’s launching an Indianapolis-focused creative that reveals “Indy” hidden in its logo. The article lists additional brands with new creative work — Heinz, Hily, Kickstarter and Toyota — and is authored by Tim Nudd and Brandon Doerrer.

Turo Drives Revenue with Data-Driven Personalization Strategies

In a May 2023 interview, Turo's Chief Marketing Officer Andrew Mok discusses how the car-sharing marketplace uses data to personalize marketing and product experiences. He notes that Turo’s revenue reached $746 million last year and explains that the platform differentiates with a one-to-one car experience—letting customers choose year, make, model, and even color. While most traffic is organic, Turo also spends on Hulu, YouTube, podcasts, billboards, streaming esports, TikTok, and performance campaigns on Google, Facebook, and Instagram, plus partnerships with Kayak, Amex, Capital One’s Venture X, and Delta. Personalization relies on signals from how users browse, search, and book, as well as favorites lists, to surface relevant cars and recommendations. Mok emphasizes content that feels organic, and the company’s growing interest in influencer partnerships to showcase the Turo experience without overt advertising.