Foursquare

The company operates a B2B data and software model centred on its proprietary geospatial database and location graph. It packages this data into developer APIs and SDKs, spatial analytics applications and marketing/adtech solutions. Value is created by turning raw location and sensor data into structured place, visit and audience information, and by providing tools to query, visualise and measure that information at scale. The data asset is reinforced by first‑party signals from consumer apps and by business/venue updates, which then feed back into higher‑value enterprise products and services.

Foursquare is a United States–based location technology company that provides geospatial data, APIs, SDKs and analytics tools used in mapping, location-aware applications and advertising measurement. Its products include a global points‑of‑interest database exposed via APIs, mobile SDKs that convert device signals into visit events, spatial analytics workspaces, and marketing solutions for location-based audience targeting and attribution.

The company generates revenue primarily from businesses and enterprises that integrate its APIs and SDKs, subscribe to its spatial analytics tools, license location data or purchase marketing and measurement solutions. Customers include app developers, location‑intensive platforms, retailers, brands, media agencies, GIS and data analytics teams, and venue owners who manage business listings. It competes with other mapping and GIS providers such as Google Maps, Mapbox, Esri and OpenStreetMap–based services.