Foursquare

Foursquare operates a B2B location intelligence model built on proprietary place, movement and geospatial datasets. It packages these assets into software and data products for two main use cases: advertising and marketing measurement/activation, and broader enterprise/developer location intelligence. Value is created by turning physical-world behavioural and venue data into usable APIs, datasets, analytics environments and campaign tools that customers embed into marketing, analytics and product workflows.

Foursquare is a private location technology company that sells geospatial data, audience activation, attribution and spatial analytics products to businesses. Its core commercial offering is B2B: advertisers, agencies, enterprises, developers and data teams use its products to measure store visits, build audience segments from real-world behaviour, run proximity targeting, access point-of-interest datasets and analyse spatial data. Although it still has a consumer app presence through Swarm, the provided product set shows an enterprise-led business centred on data and software rather than a consumer social network.

The company makes money through a mix of SaaS subscriptions, usage-based API and compute pricing, data licensing and advertising-related activation and measurement fees. Its product breadth has been expanded through acquisitions and merger activity, notably Placed for attribution, Factual for POI and audience data, and Unfolded for geospatial analytics and visualisation.