Radar
Location infrastructure APIs for maps, geofencing, compliance, and operations.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- 111 5th Ave, New York, NY 10003, United States
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- radar.com
What Radar does
Radar operates a B2B software model built on proprietary location infrastructure. It provides developer tools and enterprise software that customers embed into their own apps and workflows via APIs, SDKs, dashboards, webhooks, and integrations. Value is created by turning raw device location and mapping data into actionable events, place intelligence, customer engagement triggers, compliance controls, and operational automation.
Category differentiation
This company is a software provider for location infrastructure and related business workflows, not a defence, automotive, or hardware radar company. It is distinct from pure mapping vendors because it also sells geofencing, geo-compliance, engagement, and trip-tracking software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Radar is a US-based private software company that provides location infrastructure for businesses through APIs, SDKs, and SaaS products. Its core offerings cover geofencing, maps, geocoding, routing, point-of-interest data, trip tracking, location-triggered engagement, and geo-compliance and anti-fraud controls. The company sells primarily to developers, product teams, marketers, operations teams, and risk or compliance teams building mobile and web applications with location-aware workflows. Radar makes money through a mix of usage-based API pricing, tiered SaaS plans, and enterprise contracts. Its commercial positioning is centred on providing a unified location stack at lower cost than incumbent mapping providers, while extending that infrastructure into adjacent use cases such as customer engagement, regulated market compliance, and logistics operations.
Company news briefing
Briefing updated:
Radar has expanded its capabilities to tackle organised rideshare fraud, utilising device and location-layer data to identify sophisticated driver patterns like surge gaming. This development complements its existing enterprise work, including a partnership with Foot Locker to drive omnichannel engagement through high-intent location signals. Co-founders Nick Patrick and Coby Berman continue to lead the company as CEO and COO, focusing on the integration of location technology into retail and mobility platforms.
Business model & monetisation
Radar uses a blended SaaS and API monetisation model. Entry-level adoption is supported by free or low-cost developer usage, while paid plans scale with request volume, map loads, and location events. Higher-value monetisation comes from enterprise plans with custom pricing, larger usage allowances, advanced support, and broader deployment across engagement, compliance, and operations use cases.
- Geolocation, geofencing, maps, and geocoding API usage
- Usage-based API pricing
- Enterprise platform plans
- Annual or custom SaaS contracts
- Higher-level engagement, compliance, and operations modules
- Tiered software upsell
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Radar
What is Radar?
Radar is a B2B software company that provides location infrastructure, mapping APIs, geofencing, compliance, and operational tracking tools for apps and enterprises.
Who uses Radar?
Developers, engineering teams, marketers, product teams, compliance teams, and logistics operators use Radar to add location-aware capabilities to their applications and workflows.
How does Radar make money?
Radar makes money through usage-based API pricing, tiered SaaS plans, and custom enterprise contracts for higher-volume or broader deployments.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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