Radar

Radar operates a B2B software model built on proprietary location infrastructure. It provides developer tools and enterprise software that customers embed into their own apps and workflows via APIs, SDKs, dashboards, webhooks, and integrations. Value is created by turning raw device location and mapping data into actionable events, place intelligence, customer engagement triggers, compliance controls, and operational automation.

Radar is a US-based private software company that provides location infrastructure for businesses through APIs, SDKs, and SaaS products. Its core offerings cover geofencing, maps, geocoding, routing, point-of-interest data, trip tracking, location-triggered engagement, and geo-compliance and anti-fraud controls. The company sells primarily to developers, product teams, marketers, operations teams, and risk or compliance teams building mobile and web applications with location-aware workflows.

Radar makes money through a mix of usage-based API pricing, tiered SaaS plans, and enterprise contracts. Its commercial positioning is centred on providing a unified location stack at lower cost than incumbent mapping providers, while extending that infrastructure into adjacent use cases such as customer engagement, regulated market compliance, and logistics operations.