Radar
Radar is a location infrastructure APIs for maps, geofencing, compliance, and operations.
Analyst Perspective
Radar is a US-based private software company that provides location infrastructure for businesses through APIs, SDKs, and SaaS products. Its core offerings cover geofencing, maps, geocoding, routing, point-of-interest data, trip tracking, location-triggered engagement, and geo-compliance and anti-fraud controls. The company sells primarily to developers, product teams, marketers, operations teams, and risk or compliance teams building mobile and web applications with location-aware workflows. Radar makes money through a mix of usage-based API pricing, tiered SaaS plans, and enterprise contracts. Its commercial positioning is centred on providing a unified location stack at lower cost than incumbent mapping providers, while extending that infrastructure into adjacent use cases such as customer engagement, regulated market compliance, and logistics operations.
Analyst Signal Briefing
Updated: 29 Jun 2026Radar has expanded its capabilities to tackle organised rideshare fraud, utilising device and location-layer data to identify sophisticated driver patterns like surge gaming. This development complements its existing enterprise work, including a partnership with Foot Locker to drive omnichannel engagement through high-intent location signals. Co-founders Nick Patrick and Coby Berman continue to lead the company as CEO and COO, focusing on the integration of location technology into retail and mobility platforms.
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Key insights about Radar
Category Differentiation
This company is a software provider for location infrastructure and related business workflows, not a defence, automotive, or hardware radar company. It is distinct from pure mapping vendors because it also sells geofencing, geo-compliance, engagement, and trip-tracking software.
Radar: About
Radar operates a B2B software model built on proprietary location infrastructure. It provides developer tools and enterprise software that customers embed into their own apps and workflows via APIs, SDKs, dashboards, webhooks, and integrations. Value is created by turning raw device location and mapping data into actionable events, place intelligence, customer engagement triggers, compliance controls, and operational automation.
How Radar Works & Monetises
Business model analysis and core revenue streams
Radar uses a blended SaaS and API monetisation model. Entry-level adoption is supported by free or low-cost developer usage, while paid plans scale with request volume, map loads, and location events. Higher-value monetisation comes from enterprise plans with custom pricing, larger usage allowances, advanced support, and broader deployment across engagement, compliance, and operations use cases.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Radar)
Alberta is open for business: What the iGaming Alberta Act means for operators
Alberta's regulated iGaming market is launching July 13, 2026. Here's what operators need to know about the compliance requirements that run after launch: account sharing detection, sanctions screening, and ongoing location monitoring.
Read original sourceInside the rideshare fraud economy: 5 patterns costing platforms millions
Driver fraud in rideshare is more organized than most platforms realize. Learn the 5 most common patterns, from surge gaming to account renting, and what it takes to catch them at the device and location layer.
Read original sourceInside the rideshare fraud economy: 5 patterns costing platforms millions
Driver fraud in rideshare is more organized than most platforms realize. Learn the 5 most common patterns, from surge gaming to account renting, and what it takes to catch them at the device and location layer.
Read original sourceRadar: Frequently Asked Questions
What is Radar?
Radar is a B2B software company that provides location infrastructure, mapping APIs, geofencing, compliance, and operational tracking tools for apps and enterprises.
Who uses Radar?
Developers, engineering teams, marketers, product teams, compliance teams, and logistics operators use Radar to add location-aware capabilities to their applications and workflows.
How does Radar make money?
Radar makes money through usage-based API pricing, tiered SaaS plans, and custom enterprise contracts for higher-volume or broader deployments.
Company Facts
- Founded
- 2016
- Headquarters
- 111 5th Ave, New York, NY 10003, United States
- Core Segment
- MarTech Vendor
- Company Size
- 50–200
- Official Link
- radar.com