MyTraffic
Location intelligence software for footfall, planning and offline attribution.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- 37, Avenue Trudaine, Paris (as listed on company profiles)
- Company size
- 1,001–5,000
- Market role
- B2B SaaS Provider
- Official website
- mytraffic.io
What MyTraffic does
MyTraffic operates a B2B subscription software and data model. It packages proprietary and curated geospatial, mobility and audience datasets into analytics applications used for site selection, commercial planning, retail performance monitoring and marketing measurement. Value is created by turning complex territorial data into dashboards, models, attribution outputs and workflow tools that support operational and strategic decisions. Revenue is generated through tiered software subscriptions, enterprise plans, data access and likely bespoke commercial agreements for advanced integrations and analytics use cases.
Category differentiation
MyTraffic is not a road traffic management or web traffic analytics company. It is a B2B location-intelligence and footfall measurement software provider for retail, property and marketing use cases.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MyTraffic is a French B2B software and data company that provides location intelligence, footfall analytics and offline advertising measurement. Its products help retailers, real estate firms, brokers, shopping centre operators, public sector organisations, advertisers and agencies analyse catchment areas, benchmark locations, plan expansion, measure campaign impact and connect digital media exposure with physical store visits. The company makes money primarily through subscription-based SaaS and enterprise contracts, with additional monetisation from data access and licensing. Its platform portfolio includes Gini for geospatial decision support, AudienceLabs for offline attribution and audience analytics, SmartMonitor for physical venue performance monitoring, and DataLibrary for curated mobility and audience datasets. The 2024 acquisition of Geoblink indicates a push towards a broader unified location-intelligence platform.
Company news briefing
Briefing updated:
MyTraffic has updated its executive leadership, appointing Thomas Rossi as Chief Revenue Officer to succeed Julien Thooris. This transition follows a broader management update involving CEO Hakim Saadaoui and CTO Simon Boissinot. Strategically, the firm is enhancing its location intelligence capabilities by prioritising advanced metrics such as dwell time, while asserting its market position as a leading provider of European foot traffic data.
Business model & monetisation
MyTraffic primarily monetises through SaaS subscriptions, with pricing tiers centred on its Gini platform and higher-value enterprise plans for advanced users. Commercial terms scale by seats, usage credits, storage, API access, collaboration features and custom workflows. AudienceLabs and SmartMonitor are sold through sales-led enterprise contracts and demos, while DataLibrary is monetised through paid dataset subscriptions or data licensing arrangements.
- Gini platform subscriptions
- Tiered SaaS subscription
- AudienceLabs contracts
- Enterprise analytics subscription
- SmartMonitor contracts
- Enterprise monitoring subscription
- DataLibrary dataset access
- Data subscription or licensing
- API access and custom enterprise workflows
- Enterprise upsell and integration fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
MyTraffic
IAB vendor record: 681
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 9
- Declared special purpose IDs
- 3
- Declared special feature IDs
- 1
Products & market categories
Competitors & alternatives
- Placer.ai
Location intelligence software for footfall and site analytics.
- Mapbox
Geospatial APIs, SDKs and data for enterprise applications.
- RetailNext
Physical retail analytics software for store traffic, journeys and operations.
- Beonic
Venue intelligence software for analytics, customer data and activation.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about MyTraffic
What is MyTraffic?
MyTraffic is a French B2B software and data company that provides location intelligence, footfall analytics and offline advertising measurement.
Who uses MyTraffic?
Its products are used by retailers, real estate firms, shopping centre operators, brokers, advertisers, media agencies, marketers, analysts and public-sector organisations.
How does MyTraffic make money?
It primarily earns revenue from SaaS subscriptions and enterprise contracts, with additional monetisation from data access, licensing and API-enabled workflows.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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