MyTraffic

The business model is B2B SaaS and data licensing built around geospatial and mobility data. The company collects and standardises POI, footfall, vehicle and spending data and combines these with modelling and analytics workflows for specific verticals (retail, real estate, shopping centres, EV charging, advertising attribution). Value is created by converting raw mobility and location signals into decision-support tools for site selection, expansion planning, portfolio monitoring, catchment analysis and campaign attribution.

Revenue is generated via recurring subscriptions to web applications and vertical solutions, along with licences to underlying datasets for data teams and consultancies. Enterprise customers often purchase bundles that include software access, tailored data extracts, model outputs and consulting-style support. The acquisition of Geoblink folds an existing network-planning SaaS into this model, broadening the customer base among multi-site operators and investors across Europe.

MyTraffic is a France-based location-intelligence SaaS company focused on physical sites across Europe. It aggregates and models geospatial, footfall, mobility and spending data to provide location analysis, network expansion planning, centre performance monitoring and digital-to-store attribution. The platform is used by retailers, real estate owners, shopping-centre operators, charging-station operators and advertisers to select locations, monitor portfolio performance and link online campaigns to in-store visits.

The company generates revenue primarily through software subscriptions and data-licence contracts, often sold on a tiered, seat- and credit-based model. Additional revenue comes from enterprise data products, bespoke analytics and professional services tied to its specialised modules for retail, real estate, shopping centres, EV charging and advertising attribution. Its acquisition of Geoblink expanded its European coverage and deepened its expansion-planning and portfolio-management capabilities.