MyTraffic

MyTraffic operates a B2B subscription software and data model. It packages proprietary and curated geospatial, mobility and audience datasets into analytics applications used for site selection, commercial planning, retail performance monitoring and marketing measurement. Value is created by turning complex territorial data into dashboards, models, attribution outputs and workflow tools that support operational and strategic decisions. Revenue is generated through tiered software subscriptions, enterprise plans, data access and likely bespoke commercial agreements for advanced integrations and analytics use cases.

MyTraffic is a French B2B software and data company that provides location intelligence, footfall analytics and offline advertising measurement. Its products help retailers, real estate firms, brokers, shopping centre operators, public sector organisations, advertisers and agencies analyse catchment areas, benchmark locations, plan expansion, measure campaign impact and connect digital media exposure with physical store visits.

The company makes money primarily through subscription-based SaaS and enterprise contracts, with additional monetisation from data access and licensing. Its platform portfolio includes Gini for geospatial decision support, AudienceLabs for offline attribution and audience analytics, SmartMonitor for physical venue performance monitoring, and DataLibrary for curated mobility and audience datasets. The 2024 acquisition of Geoblink indicates a push towards a broader unified location-intelligence platform.