MyTraffic
MyTraffic is a location intelligence software for footfall, planning and offline attribution.
Analyst Perspective
MyTraffic is a French B2B software and data company that provides location intelligence, footfall analytics and offline advertising measurement. Its products help retailers, real estate firms, brokers, shopping centre operators, public sector organisations, advertisers and agencies analyse catchment areas, benchmark locations, plan expansion, measure campaign impact and connect digital media exposure with physical store visits. The company makes money primarily through subscription-based SaaS and enterprise contracts, with additional monetisation from data access and licensing. Its platform portfolio includes Gini for geospatial decision support, AudienceLabs for offline attribution and audience analytics, SmartMonitor for physical venue performance monitoring, and DataLibrary for curated mobility and audience datasets. The 2024 acquisition of Geoblink indicates a push towards a broader unified location-intelligence platform.
Analyst Signal Briefing
Updated: 2 Jul 2026MyTraffic has updated its executive leadership, appointing Thomas Rossi as Chief Revenue Officer to succeed Julien Thooris. This transition follows a broader management update involving CEO Hakim Saadaoui and CTO Simon Boissinot. Strategically, the firm is enhancing its location intelligence capabilities by prioritising advanced metrics such as dwell time, while asserting its market position as a leading provider of European foot traffic data.
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Key insights about MyTraffic
Category Differentiation
MyTraffic is not a road traffic management or web traffic analytics company. It is a B2B location-intelligence and footfall measurement software provider for retail, property and marketing use cases.
MyTraffic: About
MyTraffic operates a B2B subscription software and data model. It packages proprietary and curated geospatial, mobility and audience datasets into analytics applications used for site selection, commercial planning, retail performance monitoring and marketing measurement. Value is created by turning complex territorial data into dashboards, models, attribution outputs and workflow tools that support operational and strategic decisions. Revenue is generated through tiered software subscriptions, enterprise plans, data access and likely bespoke commercial agreements for advanced integrations and analytics use cases.
How MyTraffic Works & Monetises
Business model analysis and core revenue streams
MyTraffic primarily monetises through SaaS subscriptions, with pricing tiers centred on its Gini platform and higher-value enterprise plans for advanced users. Commercial terms appear to scale by seats, usage credits, storage, API access, collaboration features and custom workflows. AudienceLabs and SmartMonitor are likely sold through sales-led enterprise contracts and demos, while DataLibrary is monetised through paid dataset subscriptions or data licensing arrangements.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (MyTraffic)
Change in CRO Position
The Chief Revenue Officer (CRO) has changed from Julien Thooris to Thomas Rossi.
Read original sourceTop 10 best foot traffic data providers in Europe (2026)
A ranking of the 10 best foot traffic data providers in Europe for 2026. Discover who each one fits, what they cover, where they fall short.
Read original sourceWhat Is Dwell Time and Why It Matters More Than Footfall
Footfall counts visitors. Dwell time tells you who's actually shopping. Here's why it matters more before signing your next lease.
Read original sourceMyTraffic: Frequently Asked Questions
What is MyTraffic?
MyTraffic is a French B2B software and data company that provides location intelligence, footfall analytics and offline advertising measurement.
Who uses MyTraffic?
Its products are used by retailers, real estate firms, shopping centre operators, brokers, advertisers, media agencies, marketers, analysts and public-sector organisations.
How does MyTraffic make money?
It primarily earns revenue from SaaS subscriptions and enterprise contracts, with additional monetisation from data access, licensing and API-enabled workflows.
Company Facts
- Founded
- 2016
- Headquarters
- 37, Avenue Trudaine, Paris (as listed on company profiles)
- Core Segment
- B2B SaaS Provider
- Company Size
- 1,001–5,000
- Official Link
- mytraffic.io