CARTO

CARTO operates a B2B SaaS model centred on enterprise geospatial analytics. It creates value by enabling organisations to analyse, visualise, enrich, and operationalise location data directly within their cloud data environments. The business combines recurring software revenue with consumption-based platform usage and supplements this with enterprise services and support, particularly for larger deployments and implementation needs.

CARTO is a private B2B software company that provides a cloud-native geospatial analytics and location intelligence platform for enterprises. Its products cover low-code spatial analysis workflows, map and dashboard visualisation, developer tooling for geospatial applications, AI-assisted decision workflows, and access to curated third-party location datasets. The platform is built to run with cloud data warehouses and lakehouses, reducing reliance on separate GIS infrastructure and ETL-heavy deployments.

The company makes money primarily through SaaS subscriptions and usage-based charges tied to platform consumption, with additional enterprise monetisation through premium features, support, cloud marketplace billing, and professional services. Its buyers are enterprise analytics teams, GIS professionals, developers, data science teams, and other business users that need to operationalise spatial data for decision-making.