CARTO

The company operates a B2B SaaS model focused on cloud geospatial analytics. It provides a platform that sits on top of customers’ cloud data warehouses to perform spatial analysis, automate data preparation, and build map-centric applications. Value is created by reducing the complexity of working with spatial data at scale, enabling teams to run geospatial workloads directly in existing warehouse infrastructure, and by providing curated external spatial datasets. Revenue is generated from recurring software subscriptions, add-on data catalogue access, and professional services for implementation and spatial data science consulting. The acquisition of a geospatial consulting firm indicates a complementary services arm used both for revenue and to drive platform adoption.

CARTO is a geospatial analytics and visualisation software company founded in 2012 and headquartered in the United States. Its cloud-native platform connects directly to data warehouses to run spatial analysis, automate data workflows, and build interactive map-based applications at large scale.

The company generates revenue primarily from enterprise and team subscriptions to its SaaS platform, supplemented by data subscriptions and professional services. Customers are organisations that need to analyse and operationalise location data—typically data teams, GIS and analytics groups, and developers in sectors such as retail, logistics, real estate, and public sector—who pay for licences, data access, and implementation services.