Cuebiq
Cuebiq is a privacy-first mobility data and offline measurement for enterprises.
Analyst Perspective
Cuebiq is a US-based B2B location intelligence company that provides privacy-first, consented mobility data, audience segmentation, offline measurement and API-based data access. Its products are used by advertisers, agencies, retailers, researchers and enterprise data teams to analyse physical movement patterns, build visitation-based audiences and measure the impact of media on real-world store visits. The company makes money by licensing access to its data platform, charging for measurement and audience products, and supporting programmatic activation and custom data workflows. Its commercial model combines enterprise software access with data licensing and usage-based delivery, positioning Cuebiq between a data provider and a measurement platform rather than as a consumer app or media owner.
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Key insights about Cuebiq
Category Differentiation
Cuebiq is a B2B mobility data, audience and measurement company, not a consumer maps app or a DSP. It provides location intelligence and offline attribution rather than owning media inventory or operating a walled-garden ad platform.
Cuebiq: About
Cuebiq operates a B2B data and analytics model built around proprietary de-identified mobility data. It creates value by collecting and structuring consented location signals, transforming them into usable datasets, audience segments and footfall measurement outputs, then delivering them through platform access, APIs and data exports. Customers use these outputs for marketing activation, attribution, market research and internal analytics.
How Cuebiq Works & Monetises
Business model analysis and core revenue streams
Cuebiq monetises through enterprise data licensing, SaaS-style platform access and API or data-delivery fees. Pricing likely combines recurring subscriptions for platform and measurement access with usage-based charges linked to data volume, API usage, audience activation or campaign scale. Additional revenue likely comes from custom dataset provisioning and analytics workflows for research and enterprise clients.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Recent Signals (Cuebiq)
THE 20 HOURS THAT MATTER: Bridge the LTV, CTV, and IRL Attribution Gap
Bridge the LTV, CTV, and IRL Attribution Gap
Read original sourceYahoo Unveils AI-Powered DSP for Smarter Ad Campaigns
Yahoo released Blueprint, a new DSP feature that delivers midflight optimization recommendations to help campaigns meet goals and estimate customer lifetime value and likelihood to convert. It relies on first-party behavioral data from Yahoo's owned sites and on purchase and location data from users logged in with Yahoo email addresses, while also incorporating third-party data with equal weight. The feature surfaces algorithmic recommendations for multiple campaigns in a single dashboard and integrates with Yahoo's Backstage direct-to-publisher buying solution. It includes data visualizations, audience insights, a campaign forecasting tool, predictive audience modeling, and customer lifetime value features, and is available to all Yahoo DSP clients. Yahoo emphasizes opt-in controls and privacy compliance, and notes ongoing updates; Lifesight and Cuebiq provide location data integrations, and Red Moon Marketing reports early efficiency gains.
Read original sourceDisney+ Enhances Ad Targeting with Major Upgrade
Disney is expanding advertising capabilities on Disney+ by upgrading its ad-supported tier. The platform will make Disney+ inventory biddable via private marketplaces and unleash a first-party data graph for ad targeting starting in November. Disney Campaign Manager now hosts the first-party audience graph (rebranded from Hulu Ad Manager) to support self-serve programmatic buying, aligning Disney+ with Hulu. The audience graph includes 235 million unique viewers, 110 million households, and 2,000+ segments, with examples like in-market for a new car. Disney also reported near 50% of new subscribers choosing ad-supported Disney+, and ad-tier viewing time up 35% since spring. Disney+ will offer reach and frequency measurement via iSpot and Data Plus Math, plus outcomes-based measurement through Innovid, Cuebiq, and Foursquare; VideoAmp and Samba TV are already integrated. The upgrade expands bidding to 30 DSPs, including The Trade Desk, Google DV360, and Viant, and aims to achieve greater targeting parity with Hulu.
Read original sourceCuebiq: Frequently Asked Questions
What is Cuebiq?
Cuebiq is a B2B location intelligence company that provides privacy-first mobility data, audience products and offline measurement tools.
Who uses Cuebiq?
Its customers include advertiser brands, retailers, agencies, programmatic buyers, researchers and enterprise data teams.
How does Cuebiq make money?
It generates revenue through enterprise data licensing, platform subscriptions, API access and measurement or audience activation fees.
Company Facts
- Founded
- 2015
- Headquarters
- 1460 Broadway, New York, NY 10036, US
- Core Segment
- Data Provider / Broker
- Company Size
- 50–200
- Official Link
- cuebiq.com