Cuebiq
Cuebiq is a privacy-first mobility data and offline measurement for enterprises.
Analyst Perspective
Cuebiq is a US-based B2B location intelligence company that provides privacy-first, consented mobility data, audience segmentation, offline measurement and API-based data access. Its products are used by advertisers, agencies, retailers, researchers and enterprise data teams to analyse physical movement patterns, build visitation-based audiences and measure the impact of media on real-world store visits. The company makes money by licensing access to its data platform, charging for measurement and audience products, and supporting programmatic activation and custom data workflows. Its commercial model combines enterprise software access with data licensing and usage-based delivery, positioning Cuebiq between a data provider and a measurement platform rather than as a consumer app or media owner.
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Key insights about Cuebiq
Category Differentiation
Cuebiq is a B2B mobility data, audience and measurement company, not a consumer maps app or a DSP. It provides location intelligence and offline attribution rather than owning media inventory or operating a walled-garden ad platform.
Cuebiq: About
Cuebiq operates a B2B data and analytics model built around proprietary de-identified mobility data. It creates value by collecting and structuring consented location signals, transforming them into usable datasets, audience segments and footfall measurement outputs, then delivering them through platform access, APIs and data exports. Customers use these outputs for marketing activation, attribution, market research and internal analytics.
How Cuebiq Works & Monetises
Business model analysis and core revenue streams
Cuebiq monetises through enterprise data licensing, SaaS-style platform access and API or data-delivery fees. Pricing likely combines recurring subscriptions for platform and measurement access with usage-based charges linked to data volume, API usage, audience activation or campaign scale. Additional revenue likely comes from custom dataset provisioning and analytics workflows for research and enterprise clients.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Recent Signals (Cuebiq)
Cuebiq Soars High as EMEA’s 2023 AWS Partner of the Year
Cuebiq has been recognized as EMEA’s 2023 AWS Partner of the Year, highlighting its commitment to innovation and excellence in the field.
Read original sourceDIRECT INTEGRATION WITH AMAZON DSP IS LIVE
Cuebiq has announced the launch of a direct integration with Amazon DSP, enhancing its advertising capabilities.
Read original sourceCuebiq Builds Momentum With Appointment of Chief Commercial Officer
Cuebiq Builds Momentum With Appointment of Chief Commercial Officer Zora Senat joins Cuebiq to lead commercial growth and help brands unlock greater value from real-world behavioral data.
Read original sourceCuebiq: Frequently Asked Questions
What is Cuebiq?
Cuebiq is a B2B location intelligence company that provides privacy-first mobility data, audience products and offline measurement tools.
Who uses Cuebiq?
Its customers include advertiser brands, retailers, agencies, programmatic buyers, researchers and enterprise data teams.
How does Cuebiq make money?
It generates revenue through enterprise data licensing, platform subscriptions, API access and measurement or audience activation fees.
Company Facts
- Founded
- 2015
- Headquarters
- 1460 Broadway, New York, NY 10036, US
- Core Segment
- Data Provider / Broker
- Company Size
- 50–200
- Official Link
- cuebiq.com
