Placer.ai
Placer.ai is a location intelligence software for footfall and site analytics.
Analyst Perspective
placer.ai is a private US B2B location intelligence company that provides cloud software and data products built around footfall and visitation analytics. Its platform helps retailers, commercial real estate teams, analysts, and enterprise planners understand store performance, trade areas, audience behaviour, competitive benchmarking, site selection, and offline activity trends using aggregated device-based data. The company generates revenue primarily through enterprise software subscriptions, with additional monetisation from API access, dataset licensing through its marketplace, and bespoke analytics services. Its customers are business users rather than consumers, especially organisations that need physical-world performance data embedded into planning, research, and analytics workflows.
Analyst Signal Briefing
Updated: 2 Jul 2026Placer.ai has reached a significant financial milestone, achieving $100M in annual recurring revenue while scaling its customer base to over 4,000 clients. Led by co-founder and CEO Noam Ben-Zvi, the firm continues to monetise its location intelligence by analysing the impact of macroeconomic factors, such as fuel price fluctuations, on physical retail foot traffic and consumer migration patterns. Recent data insights have highlighted shifting shopping behaviours during major promotional periods, reinforcing the company's position as a central authority for developers and retailers seeking to optimise brick-and-mortar strategies.
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Key insights about Placer.ai
Category Differentiation
placer.ai is a B2B location intelligence and analytics company, not an ad network, DSP, or consumer map app. It is closer to a footfall analytics and data provider than to media buying or marketing automation software.
Placer.ai: About
placer.ai operates a multi-layered B2B data and software model. It creates proprietary value by aggregating and modelling anonymised device-based visitation data, then packages that data into a subscription analytics platform, API access, licensable datasets, and custom research outputs. Customers use the software for recurring decision support, while deeper integrations and bespoke work expand account value and embed the platform into enterprise data workflows.
How Placer.ai Works & Monetises
Business model analysis and core revenue streams
The company primarily monetises via enterprise SaaS subscriptions sold on customised annual contracts. It layers on paid API access for programmatic data retrieval, dataset licensing through its marketplace, and managed-service fees for bespoke analysis and reports. The commercial model is enterprise-led, quote-based, and designed to expand revenue per account through broader data access and additional services.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Placer.ai)
Migration After the Boom: Where Americans Are Moving in 2026
Find out where Americans are moving in 2026, why they're relocating, and how developers, investors, and retailers can stay ahead of the trends.
Read original sourceMigration After the Boom: Where Americans Are Moving in 2026
Find out where Americans are moving in 2026, why they're relocating, and how developers, investors, and retailers can stay ahead of the trends.
Read original sourcePrime Day Could Drive $26.3B in U.S. E‑commerce
Adobe estimates Amazon’s Prime Day may generate $26.3 billion in U.S. e-commerce sales, a 9% increase from last year, potentially jumpstarting back-to-school spending, summer travel purchases and home goods. The sale runs four days beginning Tuesday. Competitors including Walmart, Target, Costco, Best Buy and Temu are staging rival promotions and many shoppers plan to compare prices, according to Numerator; over 60% of shoppers say they will look at Walmart and over 40% at Target. Wells Fargo research led by Ike Boruchow highlights Amazon’s dominant apparel growth (from $11B GMV in 2015 to about $73B last year, projected ~$78B this year), making Amazon the largest U.S. apparel seller. Placer.ai notes brick-and-mortar promotions and recovering store traffic may also capture Prime Day attention, while some consumers cite inflation as increasing their likelihood to shop the event.
Read original sourcePlacer.ai: Frequently Asked Questions
What is placer.ai?
placer.ai is a B2B location intelligence company that provides footfall analytics, trade area insights, benchmarking, and related data products for physical-world decision making.
Who uses placer.ai?
Its users are primarily retailers, commercial real estate teams, enterprise analysts, planners, data teams, and other organisations that need visitation and location intelligence.
How does placer.ai make money?
It makes money through enterprise software subscriptions, API and data access fees, dataset licensing, and bespoke analytics services.
Company Facts
- Founded
- 2018
- Headquarters
- 340 S Lemon Ave #1277, Walnut, CA 91789
- Core Segment
- Data Provider / Broker
- Company Size
- 501–1,000
- Official Link
- placer.ai