Placer.ai
Location intelligence software for footfall and site analytics.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Placer Labs, Inc.
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- 340 S Lemon Ave #1277, Walnut, CA 91789
- Company size
- 501–1,000
- Market role
- Data Provider / Broker
- Official website
- placer.ai
What Placer.ai does
placer.ai operates a multi-layered B2B data and software model. It creates proprietary value by aggregating and modelling anonymised device-based visitation data, then packages that data into a subscription analytics platform, API access, licensable datasets, and custom research outputs. Customers use the software for recurring decision support, while deeper integrations and bespoke work expand account value and embed the platform into enterprise data workflows.
Category differentiation
placer.ai is a B2B location intelligence and analytics company, not an ad network, DSP, or consumer map app. It is closer to a footfall analytics and data provider than to media buying or marketing automation software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
placer.ai is a private US B2B location intelligence company that provides cloud software and data products built around footfall and visitation analytics. Its platform helps retailers, commercial real estate teams, analysts, and enterprise planners understand store performance, trade areas, audience behaviour, competitive benchmarking, site selection, and offline activity trends using aggregated device-based data. The company generates revenue primarily through enterprise software subscriptions, with additional monetisation from API access, dataset licensing through its marketplace, and bespoke analytics services. Its customers are business users rather than consumers, especially organisations that need physical-world performance data embedded into planning, research, and analytics workflows.
Company news briefing
Briefing updated:
Placer.ai continues to serve as an essential foot-traffic benchmark for physical retail, recently capturing a 16% store traffic surge at Ross Stores and highlighting how macroeconomic pressures are shaping consumer behaviour. Location analytics data also revealed a 1.4% year-over-year decline in Kohl's Q2 visits alongside a 4.1% decrease in gas station traffic as shoppers increasingly consolidate trips and seek out value promotions. These insights reinforce the firm's critical role in tracking consumer patterns across both discretionary and non-discretionary sectors.
Business model & monetisation
The company primarily monetises via enterprise SaaS subscriptions sold on customised annual contracts. It layers on paid API access for programmatic data retrieval, dataset licensing through its marketplace, and managed-service fees for bespoke analysis and reports. The commercial model is enterprise-led, quote-based, and designed to expand revenue per account through broader data access and additional services.
- Enterprise analytics platform subscriptions
- Software Subscription
- API and data feed access
- Pay-per-Use
- Dataset licensing via marketplace
- Software Subscription
- Custom reports and specialist analysis
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- MyTraffic
Location intelligence software for footfall, planning and offline attribution.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Kohl's expands Babies R Us shops as Sephora sales dip
Retail Media · Recorded impact score: 1/5
Kohl's is expanding its partnership with Babies R Us, adding shop-in-shops to 56 more stores and introducing an exclusive collection of baby essentials. The move comes as Sephora at Kohl's, previously a key traffic driver, experiences declining sales, down 4% in Q2 after a low-single-digit drop in Q1. The expansion includes new categories like gifting options under $25, Millie Moon diapers, and Hallmark gift sets. This strategic shift highlights Kohl's efforts to diversify its offerings and boost in-store traffic, which has been challenged but is showing signs of recovery.
- Kohl's is expanding Babies R Us shop-in-shops to 56 additional stores.
- Kohl's is launching an exclusive collection of bibs, blankets, and crib sheets under the Babies R Us brand.
Ross Leads Off-Price After Strong Q2 Results
Financials · Recorded impact score: 4/5
Ross Stores reported a strong Q2 2026: comparable-store sales rose 10% year-over-year, driven by new, returning and more frequent customers, while store traffic increased over 16% per Placer.ai. Total Q2 sales rose 13% to $6.3 billion and net earnings increased 68% to $851.3 million. Operating margin expanded materially (with a significant contribution from $253 million in tariff refunds). Under CEO James Conroy the company has been revamping merchandising and marketing, and Ross raised its 2026 store-opening plan to about 115 locations after opening 47 in Q2 (35 Ross stores and 12 DD’s Discounts). Analysts say Ross likely gained share in the off-price segment versus rivals such as TJX Cos.
- Ross Stores Inc. reported Q2 comparable-store sales increased 10% year-over-year.
- Store visits in Q2 rose more than 16%, according to data from Placer.ai.
Kohl's launches another back-to-school deals promotion
Retail promotions / Back-to-school merchandising · Recorded impact score: 2/5
Kohl’s launched a new set of back-to-school promotions on Aug. 19, 2026, cutting prices up to 50% across school supplies, apparel and beauty items and offering $10 in Kohl’s Cash for every $50 spent, plus a weekend giveaway of $5–$100 in Kohl’s Cash while supplies last. The retailer earlier promoted “thousands of products under $25” for the season. Placer.ai data cited in the story shows Q2 store visits fell 1.4% year-over-year (improving from a near-8% decline in Q1). Analysts and market research firms (Morgan Stanley, Circana, NRF) offer mixed outlooks for the back-to-school season, with NRF forecasting nearly 10% sales growth to $43.3 billion but some firms urging caution.
- Kohl’s launched a new back-to-school promotion on Aug. 19, 2026.
- Kohl’s said it is cutting prices as much as 50% on school supplies, apparel and beauty items and previously advertised thousands of products under $25.
Rising Gas Prices Threaten Convenience Store Impulse Purchases
Retail · Recorded impact score: 2/5
Rising gasoline prices are reducing visits to gas stations and threatening impulse purchases at on-site convenience stores, industry and location-analytics data show. PepsiCo executives said sales in “impulse channels” such as gas stations and convenience stores were challenged during their second-quarter earnings call, though PepsiCo’s overall net revenue rose 6.4% year-over-year. Location analytics firm Placer.ai reported a consistent decline in gas station visits since mid-April, with visits down 4.1% year-over-year for the week of June 29. By contrast, warehouse clubs (Costco, Sam’s Club, BJ’s) saw a 9.6% year-over-year increase in visits for the same week, as consumers consolidate trips and chase lower fuel prices or member benefits. Retailers and CPGs (including Casey’s and PepsiCo) are adjusting strategies — expanding prepared foods, promoting lower gas pricing, and testing in-store bundles and meal linking — to convert remaining traffic into purchases.
- PepsiCo said sales at impulse channels like gas stations and convenience stores were challenged during its second-quarter earnings call.
- PepsiCo reported net revenue up 6.4% year-over-year in the second quarter.
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Questions about Placer.ai
What is placer.ai?
placer.ai is a B2B location intelligence company that provides footfall analytics, trade area insights, benchmarking, and related data products for physical-world decision making.
Who uses placer.ai?
Its users are primarily retailers, commercial real estate teams, enterprise analysts, planners, data teams, and other organisations that need visitation and location intelligence.
How does placer.ai make money?
It makes money through enterprise software subscriptions, API and data access fees, dataset licensing, and bespoke analytics services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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