Factori
API-first location intelligence and real-world data provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- United States
- Company size
- 10–49
- Market role
- Data Provider / Broker
- Official website
- factori.ai
What Factori does
Factori operates a data-as-a-service model. It collects, structures and links multiple privacy-safe real-world datasets, then delivers them to enterprises through APIs and platform access. The value proposition is that customers can use one provider for mobility, place, consumer, event, market and retail signals rather than stitching together multiple fragmented data sources internally.
Category differentiation
Factori is a B2B data and location intelligence provider, not a consumer app, ad network or physical retail operator. It is closer to geospatial and market data vendors than to media buying or marketing automation platforms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Factori is a private US data company that provides location intelligence and related real-world datasets through APIs and a developer-oriented platform. Its product suite covers mobility, places, people, audiences, events, market and retail signals, organised around a proprietary real-world graph model. The company sells structured datasets for integration into analytics pipelines, forecasting models, BI tools and business applications. Its customers are business users rather than consumers, especially developers, data engineers, data scientists, analytics teams, retail planners, operations teams and marketing teams. Factori makes money by licensing access to datasets and platform capabilities, likely through enterprise subscription contracts with usage and scope-based pricing tied to API access, data volume, coverage and integration requirements.
Company news briefing
Briefing updated:
Building upon its previous integration of AI agents via the Model Context Protocol, Factori has expanded its focus on location intelligence and data-driven retail decisions. Recent publications detail methodologies for utilising foot traffic data, trade area demographics, and store location analytics to optimise site selection, demand planning, and market expansion. These educational resources continue to refine spatial data applications for retail and marketing strategies.
Business model & monetisation
The company primarily monetises through enterprise data subscriptions and API-based platform access. Commercial structure likely combines annual or recurring licensing for dataset access with pricing factors such as data volume, geography, breadth of datasets and technical integration requirements. API consumption or usage-based charges may sit alongside contracted platform subscriptions.
- Dataset subscriptions
- Software Subscription
- API access and data consumption
- Pay-per-Use
- Bundled enterprise platform access
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Factori Technologies Pte Ltd.
IAB vendor record: 1529
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Introducing Audience Studio: Turn People Data Into Addressable Audiences
Recorded impact score: 2/5
Factori introduces Audience Studio, a new product that turns people data into addressable audiences, announced on September 29, 2026.
Explore company relationships
Questions about Factori
What is Factori?
Factori is a private B2B data company that provides API-based location intelligence and related real-world datasets for analytics, forecasting and planning.
Who uses Factori?
Its users are business teams such as developers, data scientists, analysts, retail planners, operations teams and marketers that need external datasets in their workflows.
How does Factori make money?
Factori appears to generate revenue through enterprise subscriptions and licensed API access to its dataset portfolio, with pricing likely based on scope and usage.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
11 publicly documented primary sources and citations linked across the market graph.
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