Factori

Factori operates a data-as-a-service model. It collects, structures and links multiple privacy-safe real-world datasets, then delivers them to enterprises through APIs and platform access. The value proposition is that customers can use one provider for mobility, place, consumer, event, market and retail signals rather than stitching together multiple fragmented data sources internally.

Factori is a private US data company that provides location intelligence and related real-world datasets through APIs and a developer-oriented platform. Its product suite covers mobility, places, people, audiences, events, market and retail signals, organised around a proprietary real-world graph model. The company sells structured datasets for integration into analytics pipelines, forecasting models, BI tools and business applications.

Its customers are business users rather than consumers, especially developers, data engineers, data scientists, analytics teams, retail planners, operations teams and marketing teams. Factori makes money by licensing access to datasets and platform capabilities, likely through enterprise subscription contracts with usage and scope-based pricing tied to API access, data volume, coverage and integration requirements.