Competitive Landscape
Competitors of Tobii
The leading market alternatives to Tobii in 2026 include S&P Global, JD Power, Mintel and further verified platforms. Comparative intelligence benchmarks verified product capabilities, monetization models, and ecosystem positioning.
Direct Competitors
Verified direct market alternatives and primary competitors of Tobii.
Methodology: Peer relationships in Polaris7 are derived from documented product overlaps, market segment taxonomy, and public ecosystem signals. Placements are not sponsored.
| Company | Market Segment | Core Focus | Headquarters |
|---|---|---|---|
| S&P Global | Market & Financial Intelligence Platforms | B2B financial, commodity and mobility data analytics provider. | 55 Water Street, New York, New York 10041 |
| JD Power | Market & Financial Intelligence Platforms | Automotive data, analytics and CX software for enterprise buyers. | United States |
| Mintel | Market & Financial Intelligence Platforms | B2B market intelligence and consumer research subscription company. | United Kingdom |
| Amplitude | Digital Experience & Session Recording | B2B product analytics and experimentation software for digital teams. | United States |
| Similarweb | Market & Financial Intelligence Platforms | Digital intelligence software for web, app, ecommerce, and advertising insights. | Israel |
| INFOnline | Cross-Media Audience & Attention Measurement | Certified digital audience measurement for German-speaking media markets. | Rathausgasse 1, D-12529 Schönefeld |
| INRIX | Geospatial Data & Transit Mapping | Transportation intelligence software and data for cities and enterprises. | United States |
B2B financial, commodity and mobility data analytics provider.
55 Water Street, New York, New York 10041 · Est. 1860 · >5,000 team
Automotive data, analytics and CX software for enterprise buyers.
United States · Est. 1968 · 1,001–5,000 team
B2B market intelligence and consumer research subscription company.
United Kingdom · Est. 1972 · 1,001–5,000 team
B2B product analytics and experimentation software for digital teams.
United States · Est. 2012 · 501–1,000 team
Digital intelligence software for web, app, ecommerce, and advertising insights.
Israel · Est. 2009 · 1,001–5,000 team
Certified digital audience measurement for German-speaking media markets.
Rathausgasse 1, D-12529 Schönefeld · Est. 2002 · 10–49 team
Transportation intelligence software and data for cities and enterprises.
United States · Est. 2005 · 501–1,000 team
Companies in the same market segment
The following companies operate within the same market segment ("Cross-Media Audience & Attention Measurement"). Category assignment is verified; this does not imply a direct competitive relationship.
Human behaviour sensing software for vehicles and research environments.
Masthamnsgatan 3 Vån 3, SE-413 29 Göteborg · Est. 1999 · 201–500 team
Wearable eye-tracking hardware and analytics software for research teams.
Sanderstraße 28, 12047 Berlin · Est. 2014 · 10–49 team
Browser-based eye-tracking and attention analytics software for research teams.
Obornicka 330, 60-689 Poznań, Poland · Est. 2017 · <10 team
Predictive attention analytics software for digital design and UX testing.
United States · Est. 2009 · 10–49 team
Market research SaaS combining surveys with nonconscious measurement tools.
United States · Est. 2011 · <10 team
Computer vision SaaS for retail shelf analytics and research.
600 Stewart Street, Suite 300 and 400, Seattle, Washington 98101, US · Est. 2017 · 50–200 team
Attention measurement software for digital advertising performance.
176 Avenue Charles de Gaulle, 92200 Neuilly‑sur‑Seine, France · Est. 2022 · 10–49 team
Consumer insights platform and research provider for enterprises.
1025 F St NW, Suite 800, Washington, District of Columbia 20004, US · Est. 2014 · 201–500 team
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