Tobii

Tobii develops proprietary eye-tracking and attention-computing technology, packages it into software platforms, SDKs and embedded integrations, and sells these capabilities to enterprises, OEMs, developers and research users. Value is created through specialised sensing algorithms, device integration know-how, analytics software and patent ownership. Revenue is generated through commercial software sales, licensing contracts, OEM integration agreements, professional services and IP licensing.

Tobii is a Swedish public technology company that develops eye-tracking, attention computing and behavioural analysis products for business customers. Its current product set spans automotive in-cabin sensing software, research and analytics tools, SDKs for developers, XR integrations, and commercial IP licensing. The company serves automotive OEMs and Tier-1 suppliers, device manufacturers, software developers, academic and enterprise research teams, and market research organisations.

The business makes money through a hybrid model of software licensing, SDK and commercial integration licensing, OEM agreements, consultancy and selected IP licensing. Based on the provided product data, Tobii is primarily a B2B technology supplier rather than a consumer app or media company. Its value proposition is built around proprietary eye-tracking technology, embedded deployments and analysis tools that help customers measure attention, build gaze-based interfaces and deploy sensing features in vehicles and devices.