Tobii

The company operates a hardware‑plus‑software technology model centred on proprietary eye‑tracking systems. It designs, manufactures and sells eye‑tracking devices for research and consumer use, and captures additional value by providing tightly integrated software for experiment design, data capture and analysis. For gaming and application use cases, it offers eye‑ and head‑tracking sensors plus developer tools so third parties can integrate its technology into their products. Value is created by enabling accurate collection and analysis of gaze data for research and interaction, and by providing a complete stack (devices, software, SDKs and lens technology) that reduces integration complexity for customers and partners.

Tobii AB is a Swedish public company that designs and sells eye‑tracking hardware, software and underlying technology platforms. Its products include research‑grade screen‑based and wearable eye trackers for behavioural and neuroscience research, and consumer‑oriented eye‑tracking devices for gaming and human–computer interaction.

The company generates revenue primarily from sales of proprietary hardware devices, licences for associated research and development software, and technology and SDK licensing to developers and OEM partners. Its paying customers are academic and commercial research laboratories, enterprises conducting usability and behavioural studies, and consumer and games users who purchase dedicated eye‑tracking devices, alongside developers who license SDKs and technology components.