Cross-Media Audience & Attention Measurement · AdTech Vendor · Data Provider / Broker
Tobii
Eye-tracking software and licensing for automotive, XR and research markets.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Tobii AB (publ)
- Entity type
- COMPANY
- Founded
- 2001
- Company size
- 501–1,000
- Market cluster / sector
- Cross-Media Audience & Attention Measurement
- Market role
- AdTech Vendor · Data Provider / Broker
- Ticker
- TOBII
- Official website
- tobii.com
What Tobii does
Tobii develops proprietary eye-tracking and attention-computing technology, packages it into software platforms, SDKs and embedded integrations, and sells these capabilities to enterprises, OEMs, developers and research users. Value is created through specialised sensing algorithms, device integration know-how, analytics software and patent ownership. Revenue is generated through commercial software sales, licensing contracts, OEM integration agreements, professional services and IP licensing.
Category differentiation
This refers to Tobii AB, the eye-tracking and attention-computing technology company, not solely Tobii Dynavox or a consumer electronics brand. It is also not an adtech measurement vendor despite fitting loosely into analytics software taxonomy.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Tobii is a Swedish public technology company that develops eye-tracking, attention computing and behavioural analysis products for business customers. Its current product set spans automotive in-cabin sensing software, research and analytics tools, SDKs for developers, XR integrations, and commercial IP licensing. The company serves automotive OEMs and Tier-1 suppliers, device manufacturers, software developers, academic and enterprise research teams, and market research organisations. The business makes money through a hybrid model of software licensing, SDK and commercial integration licensing, OEM agreements, consultancy and selected IP licensing. Tobii is primarily a B2B technology supplier rather than a consumer app or media company. Its value proposition is built around proprietary eye-tracking technology, embedded deployments and analysis tools that help customers measure attention, build gaze-based interfaces and deploy sensing features in vehicles and devices.
Business model & monetisation
Tobii uses a hybrid monetisation model centred on commercial software licensing, OEM integration agreements, SDK licensing, IP licensing and service revenue. Paid research software and analysis tools generate subscription or licence-style income; automotive and XR products are monetised through enterprise contracts and long-term integration deals; the SDK is free for certain research uses but monetised for commercial deployment; consultancy generates project-based service fees; and patent/IP access is sold through licensing agreements.
- Automotive sensing software and OEM integration agreements
- SaaS / software licensing and enterprise contracts
- Research software and analytics tools
- Software subscription or licence
- Commercial SDK and embedded integration licensing
- Licensing
- Consulting and research services
- Service fee / retainer
- Patent and IP licensing
- Licensing / royalty-style agreements
Products & capabilities
No products with linked sources are available in this view.
Unlock Full Intelligence Profile for Tobii
Get unlimited access to corporate ownership, historical M&A transactions, verified tech stack telemetry, and live market signals in the interactive Knowledge Graph.
Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Competitors & alternatives
Track competitor shifts
Receive automated telemetry on strategic moves, acquisitions, and market share shifts across Tobii's competitive landscape.
Human behaviour sensing software for vehicles and research environments.
Wearable eye-tracking hardware and analytics software for research teams.
Browser-based eye-tracking and attention analytics software for research teams.
Predictive attention analytics software for digital design and UX testing.
Market research SaaS combining surveys with nonconscious measurement tools.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Director, Corporate Communications(Director) | Marketing and Communications | Sweden | |
| Engineering Director(Director) | Research and Development | Japan |
Explore company relationships
Questions about Tobii
What is Tobii?
Tobii is a Swedish public technology company that develops eye-tracking, attention-computing and behavioural analysis software, integrations and licensing products for business customers.
Who uses Tobii?
Its customers include automotive OEMs, Tier-1 suppliers, XR and wearable device makers, developers, academic researchers, UX teams and market research organisations.
How does Tobii make money?
It generates revenue through software licensing, OEM integration agreements, commercial SDK licensing, IP licensing and consulting or research services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
Continue your research on Tobii
Open additional company details, personal Watchlists and your Strategic Intelligence Agent in Polaris7. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Daily intelligent monitoring · Verified primary sources.
Unlock full intelligence profile, ownership & live market signals