Cross-Media Audience & Attention Measurement · MarTech Vendor
RealEye
Browser-based eye-tracking and attention analytics software for research teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- RealEye sp. z o.o.
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Obornicka 330, 60-689 Poznań, Poland
- Company size
- <10
- Market cluster / sector
- Cross-Media Audience & Attention Measurement
- Market role
- MarTech Vendor
- Official website
- realeye.io
What RealEye does
RealEye operates a software-led research and analytics model. It provides a proprietary browser-based platform that replaces specialised eye-tracking hardware with webcam-based data capture, reducing study setup cost and widening accessibility for remote testing. Customers use the platform to run research studies, pre-test creatives, analyse shopper attention, and integrate attention prediction into broader workflows. Value is created through faster deployment, lower research friction, and actionable visual analytics for design, marketing, and UX decisions.
Category differentiation
RealEye is not a hardware eye-tracking manufacturer and should not be confused with vendors that rely on dedicated devices. It is primarily a software platform for remote eye-tracking, attention analytics, and related research workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
RealEye is a Polish software company that develops browser-based eye-tracking and visual attention analysis tools. Its main business is a B2B SaaS platform used to design remote eye-tracking studies, recruit participants, collect webcam-based gaze data, and analyse results through dashboards, heatmaps, gaze replays, and exports. It also offers adjacent products including a shelf-testing module for shopper research, an AI-based attention prediction tool, and an API for programmatic access to prediction outputs. The company primarily serves UX researchers, market research agencies, marketers, product teams, retail and shopper insight teams, and academic users. RealEye generates revenue mainly from subscription software, enterprise licences, paid participant recruitment, add-on modules, and API access. A separate product, Re:Connect, extends the technology into a consumer accessibility use case with freemium and premium subscription mechanics, but the centre of gravity remains B2B research and analytics software.
Company news briefing
Briefing updated:
RealEye, a European deep-tech firm led by co-founders Adam Cellary and Damian Sromek, is currently emphasising the migration of eye-tracking research from offline to online environments. By leveraging proprietary webcam-based technology to analyse human attention and behaviour, the company aims to modernise traditional research methodologies. These developments underscore RealEye’s strategic focus on remote, digital-first behavioural analytics.
Business model & monetisation
RealEye mainly monetises through SaaS subscriptions with tiered access linked to usage and feature limits. It supplements this with custom enterprise licensing, paid participant recruitment on a per-participant basis, premium add-on modules such as shelf testing, and API access for automation and integration use cases. Re:Connect introduces a smaller consumer-style freemium and premium subscription stream, while free educational content supports acquisition rather than direct revenue.
- Core research platform subscriptions
- Software Subscription
- Enterprise licences and custom plans
- Software Subscription
- Participant recruitment
- Service Fee
- Shelf Testing and other add-on modules
- Software Subscription
- Attention Predictor API and premium consumer subscriptions
- Pay-per-Use
Products & capabilities
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Competitors & alternatives
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Predictive attention analytics software for digital design and UX testing.
Eye-tracking software and licensing for automotive, XR and research markets.
Wearable eye-tracking hardware and analytics software for research teams.
Creative workflow SaaS with embedded predictive eye-tracking analytics.
Market research SaaS combining surveys with nonconscious measurement tools.
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Questions about RealEye
What is RealEye?
RealEye is a browser-based software platform for remote eye-tracking, attention analysis, and creative or usability research.
Who uses RealEye?
It is used mainly by UX researchers, market research agencies, marketers, product teams, shopper insight teams, and some academic researchers; Re:Connect also serves individual accessibility users.
How does RealEye make money?
It makes money through SaaS subscriptions, enterprise licences, paid participant recruitment, add-on modules such as shelf testing, API access, and some premium consumer subscriptions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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