RealEye

RealEye operates a software-led research and analytics model. It provides a proprietary browser-based platform that replaces specialised eye-tracking hardware with webcam-based data capture, reducing study setup cost and widening accessibility for remote testing. Customers use the platform to run research studies, pre-test creatives, analyse shopper attention, and integrate attention prediction into broader workflows. Value is created through faster deployment, lower research friction, and actionable visual analytics for design, marketing, and UX decisions.

RealEye is a Polish software company that develops browser-based eye-tracking and visual attention analysis tools. Its main business is a B2B SaaS platform used to design remote eye-tracking studies, recruit participants, collect webcam-based gaze data, and analyse results through dashboards, heatmaps, gaze replays, and exports. It also offers adjacent products including a shelf-testing module for shopper research, an AI-based attention prediction tool, and an API for programmatic access to prediction outputs.

The company primarily serves UX researchers, market research agencies, marketers, product teams, retail and shopper insight teams, and academic users. RealEye generates revenue mainly from subscription software, enterprise licences, paid participant recruitment, add-on modules, and API access. A separate product, Re:Connect, extends the technology into a consumer accessibility use case with freemium and premium subscription mechanics, but the centre of gravity remains B2B research and analytics software.