RealEye

The company operates a horizontal SaaS and API-based business model built around webcam eye-tracking and behaviour analytics. It provides a self-service cloud platform for designing and running eye-tracking studies in a browser, with analytics and data export features that allow researchers and commercial teams to evaluate designs, packaging, shelves and digital experiences. Its AI attention prediction models are trained on accumulated eye-tracking data, enabling instant heatmap and metric outputs that complement human studies. Additional tools apply the same webcam- and behaviour-based stack to accessibility and fraud prevention use cases. Value is created by lowering the cost and complexity of eye-tracking and behavioural research (no dedicated hardware), speeding up creative and UX testing, and improving data quality for surveys and research panels.

RealEye sp. z o.o. is a Polish software company providing browser-based eye-tracking research tools, AI visual attention prediction and related behaviour-based verification services. Its core platform uses standard webcams to capture gaze, fixations and basic facial metrics for remote usability, creative and shopper research, with analytics dashboards for heatmaps and areas-of-interest statistics.

The company monetises through subscription SaaS licences, pay-per-participant research panels, AI attention-prediction API access, and a freemium accessibility tool that converts gaze into text and speech. Primary customers are market and UX researchers, brands, agencies, academics and survey platforms that require attention and behaviour data, bot filtering and remote shelf-testing, rather than individual consumers at scale.