RealEye
RealEye is a browser-based eye-tracking and attention analytics software for research teams.
Analyst Perspective
RealEye is a Polish software company that develops browser-based eye-tracking and visual attention analysis tools. Its main business is a B2B SaaS platform used to design remote eye-tracking studies, recruit participants, collect webcam-based gaze data, and analyse results through dashboards, heatmaps, gaze replays, and exports. It also offers adjacent products including a shelf-testing module for shopper research, an AI-based attention prediction tool, and an API for programmatic access to prediction outputs. The company primarily serves UX researchers, market research agencies, marketers, product teams, retail and shopper insight teams, and academic users. RealEye generates revenue mainly from subscription software, enterprise licences, paid participant recruitment, add-on modules, and API access. A separate product, Re:Connect, extends the technology into a consumer accessibility use case with freemium and premium subscription mechanics, but the centre of gravity remains B2B research and analytics software.
Analyst Signal Briefing
Archived (Stand: 29 Jun 2026)No new strategic signals in the last 90 days. Showing historical briefing.
RealEye, a European deep-tech firm led by co-founders Adam Cellary and Damian Sromek, is currently emphasising the migration of eye-tracking research from offline to online environments. By leveraging proprietary webcam-based technology to analyse human attention and behaviour, the company aims to modernise traditional research methodologies. These developments underscore RealEye’s strategic focus on remote, digital-first behavioural analytics.
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Key insights about RealEye
Category Differentiation
RealEye is not a hardware eye-tracking manufacturer and should not be confused with vendors that rely on dedicated devices. It is primarily a software platform for remote eye-tracking, attention analytics, and related research workflows.
RealEye: About
RealEye operates a software-led research and analytics model. It provides a proprietary browser-based platform that replaces specialised eye-tracking hardware with webcam-based data capture, reducing study setup cost and widening accessibility for remote testing. Customers use the platform to run research studies, pre-test creatives, analyse shopper attention, and integrate attention prediction into broader workflows. Value is created through faster deployment, lower research friction, and actionable visual analytics for design, marketing, and UX decisions.
How RealEye Works & Monetises
Business model analysis and core revenue streams
RealEye mainly monetises through SaaS subscriptions with tiered access linked to usage and feature limits. It supplements this with custom enterprise licensing, paid participant recruitment on a per-participant basis, premium add-on modules such as shelf testing, and API access for automation and integration use cases. Re:Connect introduces a smaller consumer-style freemium and premium subscription stream, while free educational content appears to support acquisition rather than direct revenue.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
RealEye: Frequently Asked Questions
What is RealEye?
RealEye is a browser-based software platform for remote eye-tracking, attention analysis, and creative or usability research.
Who uses RealEye?
It is used mainly by UX researchers, market research agencies, marketers, product teams, shopper insight teams, and some academic researchers; Re:Connect also serves individual accessibility users.
How does RealEye make money?
It makes money through SaaS subscriptions, enterprise licences, paid participant recruitment, add-on modules such as shelf testing, API access, and some premium consumer subscriptions.
Company Facts
- Founded
- 2017
- Headquarters
- Obornicka 330, 60-689 Poznań, Poland
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- realeye.io