eyequant.com

The company operates a B2B SaaS model built around predictive visual‑attention analytics. It uses machine‑learning models trained on eye‑tracking data to analyse static and dynamic creative and interfaces, producing heatmaps, clarity scores and other metrics that help customers optimise designs before launch. Value is created by reducing the need for live user testing, speeding up design cycles and improving conversion or engagement outcomes. Distribution combines self‑serve access for smaller teams with sales‑supported onboarding and account management for mid‑market and enterprise customers. Integrations such as browser extensions, design‑tool plug‑ins and APIs embed the product into existing workflows, increasing stickiness and perceived value.

EyeQuant provides software that predicts how users visually engage with digital interfaces such as web pages, ads and product designs. Its models are trained on large eye‑tracking datasets to generate attention heatmaps, clarity scores and related diagnostic metrics without running live user tests.

The company sells its tools as subscription SaaS aimed at UX, marketing and product teams in agencies, SMEs and large enterprises. It monetises through tiered plans for its core visual‑attention analysis product and a higher‑end enterprise platform for broader customer‑experience analysis, with revenue coming from recurring licence fees and related services for larger customers.