Cross-Media Audience & Attention Measurement · MarTech Vendor
EyeQuant
Predictive attention analytics software for digital design and UX testing.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- EyeQuant, Inc.
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- United States
- Company size
- 10–49
- Market cluster / sector
- Cross-Media Audience & Attention Measurement
- Market role
- MarTech Vendor
- Official website
- eyequant.com
What EyeQuant does
EyeQuant operates a B2B software model centred on predictive analytics for design evaluation. Customers upload images, URLs or live pages, or access the system through integrations such as Figma and API endpoints, to receive simulated eye-tracking and visual clarity outputs. The value proposition is faster and cheaper design validation than traditional user testing, allowing teams to test more variants and standardise UX review workflows across organisations.
Category differentiation
EyeQuant is not a traditional eye-tracking hardware or lab-based research provider. It is a software platform for predictive visual attention analytics used by business teams evaluating digital designs.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
EyeQuant is a private US B2B software company that provides predictive attention and UX analytics tools for evaluating digital designs without running live eye-tracking studies. Its platform uses proprietary neural-network-based models trained on eye-tracking data to generate heatmaps, clarity scores and other visual attention metrics for websites, apps, emails and creative assets. The company sells mainly to UX designers, product teams, conversion optimisation specialists, marketers, agencies, developers and larger enterprise digital teams. It monetises through tiered software subscriptions, with higher-value enterprise plans adding governance, security, storage and collaboration features, and with API and workflow integrations extending usage into design systems and technical pipelines.
Business model & monetisation
EyeQuant primarily uses tiered SaaS subscriptions priced by feature access, storage, user scale and organisational needs. Lower tiers provide access to core analysis tools and time-limited storage, while professional and enterprise tiers add more seats, longer retention, support, security, governance and organisation-wide workflows. The company also commercialises API access and embedded workflow integrations as part of broader software packaging, with billing via monthly or annual subscriptions and enterprise contract arrangements.
- Core platform subscriptions
- SaaS tiered plans for Inspect and related features
- Enterprise subscriptions
- Contracted software plans with governance, security and unlimited storage
- API and workflow integration access
- Software access bundled within higher-tier or technical usage plans
Products & capabilities
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Competitors & alternatives
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Product experience insights platform for websites and apps.
Browser-based eye-tracking and attention analytics software for research teams.
Eye-tracking software and licensing for automotive, XR and research markets.
Attention-based advertising measurement and planning platform for marketers.
Creative workflow SaaS with embedded predictive eye-tracking analytics.
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Recent recorded signals
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Questions about EyeQuant
What is EyeQuant?
EyeQuant is a B2B software platform that predicts visual attention on digital designs and produces heatmaps and clarity metrics without live eye-tracking tests.
Who uses EyeQuant?
UX and UI designers, product teams, CRO specialists, marketers, agencies, developers and enterprise digital teams use it to evaluate websites, apps, emails and creative assets.
How does EyeQuant make money?
It earns revenue mainly from tiered SaaS subscriptions, with higher-priced enterprise plans and technical access such as API-based workflow integration.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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