EyeQuant

a16z Leads Seed Round in Glif

Andreessen Horowitz (a16z) announced it is leading the seed round for Glif, a startup building a single AI "creative super agent" that consolidates multiple generative models and creative tools into one agent-driven workflow. Glif V2 centralizes proven creative workflows into a system called Skills — reusable, teachable recipes derived from millions of prior creator runs — and lets users bake their own taste and processes into repeatable skills. The piece highlights the founding team's background: Fabian Stelzer (former CEO of EyeQuant and early AI filmmaker) and Jamie Wilkinson (co‑founder of Know Your Meme and builder of VHX). The article frames Glif as an orchestration layer for creative production that reduces tooling friction for creators and marketers.

The New Secret Recipe for More Conversions

The article argues that A/B testing has limitations and introduces a data-driven approach to predict which website changes boost conversions. It promotes conversion heuristics as a faster, more efficient alternative to traditional testing, supported by metadata describing when each heuristic applies (website type, product, device, user group) and the expected impact on conversion rate. The piece promotes ConversionBoosting's ANALYZE platform, which uses these heuristics and then has each analysis validated and tailored by a conversion analyst, with users able to rate each suggestion. It also describes an EyeQuant-powered attention analysis integrated into ANALYZE to forecast which elements viewers notice in the first seconds of page visits. A practical example is shown on a Gewürze Online-Shop product detail page, highlighting header messaging and layout optimizations. The article invites website operators to request a free ANALYZE test and notes that the piece is an advertisement produced in collaboration with ConversionBoosting.

ConversionDays 2015: More Conversions for Website & Shop

ConversionDays 2015 is the inaugural CRO-focused conference organized by ConversionBoosting, advertised as three days across three cities with the promise of 1000 ideas to boost conversions. The event emphasizes practical, non-promotional CRO knowledge from leading e-commerce practitioners. Confirmed speakers include Heiko Eckert (MyTheresa) delivering a keynote on conversion optimization and internationalization in e-commerce; Alexander Staats (Goodgame Studios) on personalization and customer-journey testing; Rolf Albrecht (Kanzlei Volke 2.0) on conversion and legal developments; and Franz Keim (Verlag C.H. Beck) on efficient management of AB tests without Excel. Additional participants include Raphael Raue (Head of SEO, Spiegel Online), Hias Wrba (Usability Specialist, FELD M), and Fabian Stelzer (CEO, eyeQuant). The full program is at conversiondays.de, with early-bird tickets ending September 30. The article is a sponsored post in collaboration with ConversionBoosting, which also offers an online platform featuring automated optimization suggestions, a knowledge base, online assistants, workshops, and e-learning certificates.