Digital Experience & Session Recording · MarTech Vendor
Hotjar
Product experience insights platform for websites and apps.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Hotjar Ltd
- Entity type
- COMPANY
- Headquarters
- Malta
- Company size
- 201–500
- Market cluster / sector
- Digital Experience & Session Recording
- Market role
- MarTech Vendor
- Official website
- hotjar.com
What Hotjar does
Hotjar operates a B2B SaaS model centred on product and user behaviour insight. It captures interaction data from websites and applications, layers qualitative feedback on top, and packages these capabilities into a self-serve software platform for product, UX, analytics and marketing teams. Value is created by helping customers identify friction, validate design decisions, and improve conversion and user experience without deploying a fragmented tool stack.
Category differentiation
Hotjar is a B2B product analytics and feedback SaaS platform, not a consumer app and not a full-service agency. It differs from pure web analytics tools by combining behavioural observation with surveys and user feedback.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Hotjar Ltd is a private software company based in Malta that operates the Hotjar product, now as part of Contentsquare. It provides a product experience insights platform for websites and applications, combining behavioural analytics and customer feedback tools such as heatmaps, session replay, surveys, funnels and user testing. The platform is used to diagnose usability issues, understand user behaviour and improve conversion performance. Hotjar generates revenue through a tiered SaaS subscription model with freemium entry and paid plans that scale by usage volume, feature access and enterprise controls. Its direct customers are business teams, especially product managers, UX researchers, digital marketers, CRO specialists and analytics teams. Strategically, Hotjar functions as a product-led, mid-market to enterprise insight tool within the broader Contentsquare experience intelligence stack.
Business model & monetisation
Hotjar monetises through tiered software subscriptions. It uses a freemium entry plan and paid monthly or annual plans priced by usage volume, primarily daily session limits, alongside feature gating. Higher tiers unlock advanced analytics, integrations, longer data retention, APIs and SSO, creating upsell paths from self-serve adoption to larger team and enterprise contracts.
- Core platform subscriptions
- Tiered SaaS plans priced by usage and feature access
- Annual billing commitments
- Recurring subscription with billing discount
- Enterprise feature upsells
- Higher-priced plans for APIs, SSO, retention and advanced controls
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Website analytics and CRO SaaS with heatmaps and session replay.
Behavioural analytics and session replay software for digital teams.
Behaviour analytics SaaS for session replay and conversion insight.
Customer-experience analytics SaaS for session replay and heatmaps.
Behaviour analytics SaaS for UX, product and conversion teams.
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Recent recorded signals
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Questions about Hotjar
What is Hotjar?
Hotjar is a B2B SaaS platform for product experience insights, combining heatmaps, session replay, surveys, funnels and user testing.
Who uses Hotjar?
Product managers, UX researchers, digital marketers, CRO specialists and analytics teams use Hotjar to understand website and app user behaviour.
How does Hotjar make money?
Hotjar makes money through tiered recurring SaaS subscriptions, with pricing based on usage volume, feature access and enterprise capabilities.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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