Pupil Labs

Pupil Labs operates a hybrid hardware-plus-software model. It creates value by combining proprietary wearable eye-tracking devices with companion applications and cloud infrastructure that help research and R&D teams collect, process, manage and analyse behavioural data. The hardware enables data capture in real-world conditions, while the software stack increases usability, collaboration and recurring account value over time.

Pupil Labs GmbH is a German eye-tracking technology company that sells wearable hardware and associated software for capturing, storing and analysing gaze and behavioural data. Its core offering, Neon, is a calibration-free wearable eye-tracking system designed for scientific research and real-world R&D use cases, supported by mobile, desktop and cloud software for experiment control, recording, playback, storage and data processing.

The company primarily serves academic researchers, neuroscience laboratories, UX researchers and enterprise R&D teams. It generates revenue through upfront hardware sales, recurring subscriptions for cloud software and advanced features, and ancillary training or workshop services. Its commercial position is that of a specialised B2B measurement and analytics platform provider rather than a consumer electronics brand.