Pupil Labs
Pupil Labs is a wearable eye-tracking hardware and analytics software for research teams.
Analyst Perspective
Pupil Labs GmbH is a German eye-tracking technology company that sells wearable hardware and associated software for capturing, storing and analysing gaze and behavioural data. Its core offering, Neon, is a calibration-free wearable eye-tracking system designed for scientific research and real-world R&D use cases, supported by mobile, desktop and cloud software for experiment control, recording, playback, storage and data processing. The company primarily serves academic researchers, neuroscience laboratories, UX researchers and enterprise R&D teams. It generates revenue through upfront hardware sales, recurring subscriptions for cloud software and advanced features, and ancillary training or workshop services. Its commercial position is that of a specialised B2B measurement and analytics platform provider rather than a consumer electronics brand.
Analyst Signal Briefing
Archived (Stand: 29 Jun 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Pupil Labs has entered a pilot product partnership with NIL Technology to develop next-generation eye tracking hardware. The company’s Neon wearable technology is being increasingly utilised in complex multi-modal research, including the Neurolive project and studies into how AI systems process human perception. This technical expansion is supported by a structured leadership team led by CEO Moritz Kassner, focusing on the intersection of cognitive neuroscience and performance research.
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Key insights about Pupil Labs
Category Differentiation
Pupil Labs is not a general-purpose adtech or martech analytics vendor. It is a specialist eye-tracking hardware and behavioural measurement company serving research and R&D workflows.
Pupil Labs: About
Pupil Labs operates a hybrid hardware-plus-software model. It creates value by combining proprietary wearable eye-tracking devices with companion applications and cloud infrastructure that help research and R&D teams collect, process, manage and analyse behavioural data. The hardware enables data capture in real-world conditions, while the software stack increases usability, collaboration and recurring account value over time.
How Pupil Labs Works & Monetises
Business model analysis and core revenue streams
The company uses a hybrid monetisation model centred on upfront device sales and recurring software revenue. Neon hardware is sold as a high-ticket capital purchase, while Pupil Cloud and related software add-ons generate subscription income, including per-device annual fees for advanced functionality. Additional revenue appears to come from workshops, training and support services tied to deployment and usage.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Pupil Labs)
Can Robots Communicate Intention with a Simple Glance?
Collaborative robots are increasingly being designed to work alongside humans, but effective teamwork depends on understanding what a robot will do next. In this study, researchers used Neon wearable eye tracking to investigate how people respond to gaze-like visual cues from a collaborative robot. The findings reveal how robot eyes guide attention, shape trust, and help humans anticipate future actions.
Read original sourcePupil Labs: Frequently Asked Questions
What is Pupil Labs?
Pupil Labs is a German company that develops wearable eye-tracking hardware and companion software for recording, processing and analysing gaze data.
Who uses Pupil Labs?
Its products are used mainly by academic researchers, neuroscience labs, UX researchers, experiment operators and enterprise R&D teams.
How does Pupil Labs make money?
It earns revenue from selling eye-tracking devices, charging recurring fees for cloud software and add-ons, and providing training or workshop services.
Company Facts
- Founded
- 2014
- Headquarters
- Sanderstraße 28, 12047 Berlin
- Core Segment
- B2B SaaS Provider
- Company Size
- 10–49
- Official Link
- pupil-labs.com