Cross-Media Audience & Attention Measurement · MarTech Vendor
Pupil Labs
Wearable eye-tracking hardware and analytics software for research teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Pupil Labs GmbH
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Germany
- Company size
- 10–49
- Market cluster / sector
- Cross-Media Audience & Attention Measurement
- Market role
- MarTech Vendor
- Official website
- pupil-labs.com
What Pupil Labs does
Pupil Labs operates a hybrid hardware-plus-software model. It creates value by combining proprietary wearable eye-tracking devices with companion applications and cloud infrastructure that help research and R&D teams collect, process, manage and analyse behavioural data. The hardware enables data capture in real-world conditions, while the software stack increases usability, collaboration and recurring account value over time.
Category differentiation
Pupil Labs is not a general-purpose adtech or martech analytics vendor. It is a specialist eye-tracking hardware and behavioural measurement company serving research and R&D workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Pupil Labs GmbH is a German eye-tracking technology company that sells wearable hardware and associated software for capturing, storing and analysing gaze and behavioural data. Its core offering, Neon, is a calibration-free wearable eye-tracking system designed for scientific research and real-world R&D use cases, supported by mobile, desktop and cloud software for experiment control, recording, playback, storage and data processing. The company primarily serves academic researchers, neuroscience laboratories, UX researchers and enterprise R&D teams. It generates revenue through upfront hardware sales, recurring subscriptions for cloud software and advanced features, and ancillary training or workshop services. Its commercial position is that of a specialised B2B measurement and analytics platform provider rather than a consumer electronics brand.
Company news briefing
Briefing updated:
Pupil Labs has entered a pilot product partnership with NIL Technology to develop next-generation eye tracking hardware. The company’s Neon wearable technology is being increasingly utilised in complex multi-modal research, including the Neurolive project and studies into how AI systems process human perception. This technical expansion is supported by a structured leadership team led by CEO Moritz Kassner, focusing on the intersection of cognitive neuroscience and performance research.
Business model & monetisation
The company uses a hybrid monetisation model centred on upfront device sales and recurring software revenue. Neon hardware is sold as a high-ticket capital purchase, while Pupil Cloud and related software add-ons generate subscription income, including per-device annual fees for advanced functionality. Additional revenue comes from workshops, training and support services tied to deployment and usage.
- Neon device sales
- Hardware sales
- Pupil Cloud subscriptions
- SaaS subscription
- Advanced feature add-ons per device
- Annual software add-on fees
- Workshops and training
- Service fees
Products & capabilities
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Competitors & alternatives
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Eye-tracking software and licensing for automotive, XR and research markets.
Browser-based eye-tracking and attention analytics software for research teams.
Predictive attention analytics software for digital design and UX testing.
Market research SaaS combining surveys with nonconscious measurement tools.
Human behaviour sensing software for vehicles and research environments.
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Recent recorded signals
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Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Executive Assistant & Office Manager(Mid-Level) | People, Talent & Workplace | Remote / Unspecified | |
| Senior Python Developer(Senior) | Engineering & Development | Berlin, Germany (on-site) |
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Questions about Pupil Labs
What is Pupil Labs?
Pupil Labs is a German company that develops wearable eye-tracking hardware and companion software for recording, processing and analysing gaze data.
Who uses Pupil Labs?
Its products are used mainly by academic researchers, neuroscience labs, UX researchers, experiment operators and enterprise R&D teams.
How does Pupil Labs make money?
It earns revenue from selling eye-tracking devices, charging recurring fees for cloud software and add-ons, and providing training or workshop services.
Sources & coverage
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