Smart Eye
Smart Eye is a human behaviour sensing software for vehicles and research environments.
Smart Eye operates in the B2B SaaS Provider segment.
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Distinction
This is the Swedish public software company focused on automotive interior sensing and behavioural analytics, not a consumer eyewear brand or a generic computer-vision consultancy. It competes more closely with eye-tracking and driver-monitoring vendors than with advertising technology platforms.
- Founded
- 1999
- Headquarters
- Masthamnsgatan 3 Vån 3, SE-413 29 Göteborg
- Core Segment
- B2B SaaS Provider
- Company Size
- 201–500
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Smart Eye
Smart Eye: About
Smart Eye develops proprietary computer-vision and behavioural analytics software and sells it to enterprise customers. In automotive, it licenses embedded driver and cabin sensing software to OEMs and related integrators, typically tied to vehicle programmes and production deployments. In research and analytics, it sells software platforms that aggregate, analyse and interpret biometric, gaze and emotion data for academic, commercial and media research use cases.
Products & Services in Categories
Verified structural categorizations from the graph
Smart Eye: Market Position
Smart Eye is a Swedish public software company focused on human-behaviour sensing and analysis. Its main business is automotive driver monitoring and interior sensing software used by vehicle manufacturers and fleet-related customers, alongside behavioural research and emotion analytics software sold to research institutions, market research teams and enterprises.
The company generates revenue from B2B software licensing, integration agreements and subscription-style research software sales. Its automotive products are embedded into vehicles or deployed in fleet environments, while its research portfolio, strengthened by the acquisitions of Affectiva and iMotions, monetises through enterprise licences and platform subscriptions for multimodal behavioural analysis.
Smart Eye: Frequently Asked Questions
What is Smart Eye?
Smart Eye is a Swedish software company that develops driver monitoring, interior sensing and behavioural analytics products for automotive and research customers.
Who uses Smart Eye?
Its customers include automotive OEMs, system integrators, fleet operators, researchers, behavioural scientists and market research teams.
How does Smart Eye make money?
It earns revenue mainly from B2B software licensing, OEM integration agreements and subscription-style licences for research and analytics platforms.

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