Cross-Media Audience & Attention Measurement · MarTech Vendor
Smart Eye
Human behaviour sensing software for vehicles and research environments.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Smart Eye Aktiebolag (publ)
- Entity type
- COMPANY
- Founded
- 1999
- Headquarters
- Sweden
- Company size
- 201–500
- Market cluster / sector
- Cross-Media Audience & Attention Measurement
- Market role
- MarTech Vendor
- Ticker
- SE9
- Official website
- smarteye.se
What Smart Eye does
Smart Eye develops proprietary computer-vision and behavioural analytics software and sells it to enterprise customers. In automotive, it licenses embedded driver and cabin sensing software to OEMs and related integrators, typically tied to vehicle programmes and production deployments. In research and analytics, it sells software platforms that aggregate, analyse and interpret biometric, gaze and emotion data for academic, commercial and media research use cases.
Category differentiation
This is the Swedish public software company focused on automotive interior sensing and behavioural analytics, not a consumer eyewear brand or a generic computer-vision consultancy. It competes more closely with eye-tracking and driver-monitoring vendors than with advertising technology platforms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Smart Eye is a Swedish public software company focused on human-behaviour sensing and analysis. Its main business is automotive driver monitoring and interior sensing software used by vehicle manufacturers and fleet-related customers, alongside behavioural research and emotion analytics software sold to research institutions, market research teams and enterprises. The company generates revenue from B2B software licensing, integration agreements and subscription-style research software sales. Its automotive products are embedded into vehicles or deployed in fleet environments, while its research portfolio, strengthened by the acquisitions of Affectiva and iMotions, monetises through enterprise licences and platform subscriptions for multimodal behavioural analysis.
Company news briefing
Briefing updated:
Building on its executive restructuring and Visteon partnership, Smart Eye is capitalising on new EU regulations mandating driver distraction warning systems by expanding its safety portfolio to include remote vital signs monitoring. The company is also diversifying its AI applications through Sightic’s pilot project for age verification, extending its expertise beyond automotive interior sensing. These developments, supported by the 2025 Annual Report, underscore a strategic focus on regulatory-driven safety solutions and broader biometric monitoring applications.
Business model & monetisation
Smart Eye monetises through B2B software licensing and integration agreements. Automotive revenue comes from long-cycle OEM contracts and per-programme or per-unit embedded software licensing for driver monitoring and interior sensing. Research-related revenue comes from SaaS licences or enterprise subscriptions for platforms such as iMotions and Affectiva, with some additional income from partner-led integrations, reseller arrangements and one-off licence deployments such as fleet and aftermarket installations.
- Automotive driver monitoring and interior sensing software
- Embedded software licensing and integration agreements
- Behavioural research platform subscriptions
- SaaS / enterprise software subscription
- Fleet and aftermarket monitoring deployments
- Licence fees and integration-based pricing
- Partner and reseller integrations
- Channel-led software revenue
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Eye-tracking software and licensing for automotive, XR and research markets.
Wearable eye-tracking hardware and analytics software for research teams.
Market research SaaS combining surveys with nonconscious measurement tools.
Enterprise AI operations platform with human-in-the-loop workflows.
Behaviour analytics SaaS for session replay and conversion insight.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Smart Eye Unveils World-First Multimodal Automotive AI Agent Combining Human, Vehicle and Environmental Context
Product & Platform Launch
Smart Eye announces a world-first multimodal automotive AI agent that combines human, vehicle, and environmental context, marking a significant product innovation.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Customer Integration Engineer(Mid-Level) | Engineering | Remote / Unspecified | |
| Annotation Guidelines Specialist Internship(Intern) | Editorial & Writing | Cairo, Egypt | |
| Software Engineer(Mid-Level) | Software Development | New Cairo City, Egypt | |
| Senior Project Manager(Senior) | Project Management | Gothenburg, Sweden | |
| Senior Software Engineer(Senior) | Engineering | Cairo, Egypt |
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Questions about Smart Eye
What is Smart Eye?
Smart Eye is a Swedish software company that develops driver monitoring, interior sensing and behavioural analytics products for automotive and research customers.
Who uses Smart Eye?
Its customers include automotive OEMs, system integrators, fleet operators, researchers, behavioural scientists and market research teams.
How does Smart Eye make money?
It earns revenue mainly from B2B software licensing, OEM integration agreements and subscription-style licences for research and analytics platforms.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
1 publicly documented primary sources and citations linked across the market graph.
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