Company Positioning
Smart Eye and Tobii are leaders in eye-tracking technology, focusing on high-stakes sectors like automotive and behavioral research. Smart Eye emphasizes deep automotive integration and cabin sensing for OEMs, positioning itself as a critical safety software provider. Tobii maintains a broader ecosystem, extending its attention-computing IP into XR, gaming, and developer SDKs. While both target enterprise research, Smart Eye leans toward behavioral biometrics, whereas Tobii prioritizes hardware-agnostic sensing scale.
Product & Feature Comparison
Both platforms offer advanced gaze-tracking and biometric analytics, but their functional depth varies. Smart Eye’s product suite excels in complex cabin sensing, detecting driver impairment and emotional states through computer vision. Tobii focuses on precision eye-tracking SDKs and attention-based interaction layers for headsets and consumer electronics. While Smart Eye provides comprehensive multi-modal behavioral analysis, Tobii offers superior integration flexibility for developers and a wider range of hardware-specific optimizations.
Smart Eye
Human behaviour sensing software for vehicles and research environments.
Tobii
Eye-tracking software and licensing for automotive, XR and research markets.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Smart Eye and Tobii share across the market ecosystem.