S&P Global vs Tobii

S&P Global CMO Francesco Federico: AI Offers Options, Not Choices

In an interview, Francesco Federico, global chief marketing officer at S&P Global and Drum Awards for B2B juror, discusses the role of AI in marketing, emphasizing that while AI accelerates execution, human judgment remains crucial. He advocates for prioritizing first-party data consolidation and governance in 2026, warning that fragmented data leads to confident but wrong answers. Federico argues that B2B marketing is more emotional than consumer marketing due to high-stakes decisions. He predicts a shift from producing to orchestrating for future marketing leaders, who will guide mixed teams of humans and agents. He stresses the importance of governance to enable speed without brand risk.

• Francesco Federico is global chief marketing officer at S&P Global.
• Federico is judging the Effectiveness jury at the Drum Awards for B2B.
• AI has compressed campaign development from weeks to days for Federico's team.

S&P Global Leads Strategic Investment in Kaiko, Deepening Commitment to Digital Assets and On-chain Markets

S&P Global has made a strategic investment in Kaiko, a digital asset data provider, to deepen its commitment to digital assets and on-chain markets. This move aligns with S&P Global's expansion into digital asset indices and data services.

US Movie Attendance Down 248M Since 2019; Revenue Up

North American box office revenue in summer 2026 is recovering in raw dollars even as attendance lags well behind 2019 levels. Through mid‑August 2026 cinemas sold 547.1 million tickets versus 795.9 million in the same 2019 period, a decline of about 248 million admissions. Higher average ticket prices (now above $13, with premium formats like IMAX averaging $18.46) plus demand for large‑format and luxury auditoriums have pushed projected summer revenue toward roughly $4.5 billion. The physical footprint has shrunk—Omdia counted 44,283 screens in 2019 and more than 7,000 had closed by the end of last year—and studios released fewer titles this summer. Several 2026 event films crossed $1 billion worldwide, and unexpected low‑budget hits also contributed. The industry is converting fewer visits into more revenue, raising questions about long‑term reach and the health of cinema as a mass media channel.

• Through mid‑August 2026 North American cinemas sold 547.1 million tickets, compared with 795.9 million in the same period of 2019 (a decline of ~248.8 million admissions).
• The industry is on pace for roughly a $4.5 billion summer box office in 2026.
• Research firm EntTelligence reports the average adult movie ticket above $13; IMAX averages $18.46 and standard tickets average $12.87.

Global leader in eye tracking for over 20 years

Tobii's blog page has been completely redesigned from a blog listing to a corporate landing page highlighting webcam eye tracking, customer stories, AI integration, and key metrics.

New number of votes in Tobii

New number of votes in Tobii