Digital Experience & Session Recording · vs · Cross-Media Audience & Attention Measurement
Amplitude vs Tobii
Structured technology and market comparison · 2026
Direct Feature Comparison
Amplitude · vs · Tobii| Attribute | AMAmplitude | TOTobii |
|---|---|---|
| Market Cluster / Sector | Digital Experience & Session Recording | Cross-Media Audience & Attention Measurement |
| Business Model / Role | MarTech Vendor | AdTech Vendor · Data Provider / Broker |
| Platform Focus | B2B product analytics and experimentation software for digital teams. | Eye-tracking software and licensing for automotive, XR and research markets. |
| Company Size | 501–1,000 employees | 501–1,000 employees |
| Headquarters | United States | Sweden |
| Year Founded | 2012 | 2001 |
| Dossier & Alternatives |
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Comparison Analysis
What is the main difference between Amplitude and Tobii?
When comparing Amplitude and Tobii, both platforms operate within the Measurement & Analytics Platform ecosystem. Amplitude is positioned as B2B product analytics and experimentation software for digital teams, whereas Tobii focuses on Eye-tracking software and licensing for automotive, XR and research markets. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Amplitude and Tobii?
When evaluating Amplitude and Tobii, enterprise buyers also consider other platforms in Measurement & Analytics Platform. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Amplitude and Tobii compare?
Amplitude is headquartered in United States (founded in 2012) with 501–1,000 employees. Tobii is based in Sweden (founded in 2001) with 501–1,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Amplitude vs Tobii
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Amplitude
Recent Signals
- ·AmplitudeAI & Automation
What will you build with infinite engineers?
Amplitude announced the general availability of Amplitude Wave, a proactive product agent that investigates customer behavior and product code to surface Opportunities tied to business goals, coordinate implementation plans, and measure impact after changes ship. The agent is now available as a paid offering for customers on Growth and Enterprise plans. Early customer results include PixAI reporting a 76% increase in Missions opens, nearly 10% higher publishing, and a 3% increase in Day 1 retention, while DigitalOcean surfaced 55 opportunities across five product areas in six weeks. Amplitude positions Wave as a key component of its vision for self-improving products, where customer evidence guides what gets built and each release informs the next change.
- Amplitude Wave is now generally available as a paid offering for customers on Growth and Enterprise plans.
- Wave is a proactive product agent that investigates customer behavior and product code to surface Opportunities, coordinate implementation, and measure impact.
- PixAI reported a 76% increase in Missions opens, nearly 10% higher publishing, and a 3% increase in Day 1 retention after using Wave.
- ·AmplitudeProduct & Platform Launch
What will you build with infinite engineers?
Amplitude announced the general availability of Amplitude Wave, a proactive product agent that investigates customer behavior and product code to surface opportunities tied to business goals, coordinate implementation plans, and measure impact. The agent is now available as a paid offering for customers on Growth and Enterprise plans. Early customer results include PixAI reporting a 76% increase in Missions opens and a 3% increase in Day 1 retention, while DigitalOcean surfaced 55 opportunities across five product areas in six weeks. Amplitude positions Wave as a key component of its vision for self-improving products, where AI agents handle investigation and measurement while human teams set direction and make consequential decisions.
- Amplitude Wave is now generally available as a paid offering for customers on Growth and Enterprise plans.
- Wave is a proactive product agent that investigates customer behavior and product code to surface opportunities, coordinate implementation, and measure impact.
- PixAI reported a 76% increase in Missions opens, nearly 10% higher publishing, and a 3% increase in Day 1 retention after using Wave.
- ·OpenAI BlogAI
Amplitude’s AI agent Wave speeds product shipping to 1-2 days
Amplitude's proactive product agent Wave, built primarily on OpenAI models including GPT-6.1 Sol, GPT-6 Luna, and GPT-Image-2.5 Flare, helps teams turn product insights into shipped improvements. Wave analyzes product data, session replays, and code to identify opportunities, then generates implementation plans for coding agents like Codex. In an internal test on Amplitude's homepage, Wave-driven personalization of suggestion cards resulted in a 160% lift in card-driven sends. Amplitude reports that Wave can reduce shipping time from roughly a month to 1-2 days. The company evaluates models for quality, latency, and cost, using different models for different tasks. Wave is in beta with customers, and among launched experiments, one in four went live the same day.
- Amplitude's proactive product agent Wave is roughly 80% powered by OpenAI models, including GPT-6.1 Sol, GPT-6 Luna, and GPT-Image-2.5 Flare.
- Wave helped Amplitude personalize homepage suggestion cards, driving a 160% lift in card-driven sends.
- Amplitude estimates Wave can help teams ship product improvements in 1-2 days, down from roughly a month.
Tobii
Recent Signals
- ·SmartCommerceProduct & Platform Launch
Shoppable CTV Powered by SmartCommerce: Bringing Retail Results to the CTV Home Screen
On August 27, 2026, SmartCommerce announced Shoppable CTV, a solution that turns CTV QR codes and campaign links into cart-connected retail experiences. The announcement cites AVCA and Tobii research showing contextually targeted CTV ads attract 4x more attention and make 42% of viewers more interested. SmartCommerce's approach is validated by an ADWEEK Media Plan of the Year-recognized campaign with Kargo and Attain that delivered a 10.5% conversion rate and an 8.48% new buyer lift. The company positions the offering as a way to shorten the path from Connected TV engagement to retailer carts as U.S. CTV ad spending is projected to reach $41 billion by 2027.
- On August 27, 2026, SmartCommerce announced Shoppable CTV, a solution that connects CTV QR codes and campaign links to cart-connected retail experiences.
- U.S. CTV ad spending is expected to grow to $41 billion by 2027; more than 85% of U.S. households are streaming, and CTV represents 45% of total TV viewership.
- Research from AVCA and Tobii cited in the announcement found that contextually targeted CTV ads attracted 4x more attention and made 42% of viewers more interested in the brand and products.
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