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Who competes with Google?

Based on our market intelligence graph, the primary direct competitors to Google include RMAds, Outbrain, Revolution Ad alongside 49 other identified alternatives.

Competitive dynamics are verified through market documentation and vendor positioning.

RMAds

Alternative

Retargeting platform and managed service for conversion recovery.

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Outbrain

Alternative

Open-web ad platform for native, programmatic and performance campaigns.

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Revolution Ad

Alternative

Interactive 3D adtech platform and creative-first ad network.

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Ringier Axel Springer Polska

Alternative

Polish media group combining publishing, ad sales and marketplaces.

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Meta

Alternative

Consumer platforms monetised through a proprietary social advertising ecosystem.

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Telecoming

Alternative

Mobile subscription monetisation and carrier billing for sports audiences.

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Solocal

Alternative

French local marketing platform for SMB visibility and advertising.

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The Moneytizer

Alternative

Publisher monetisation platform using header bidding and revenue share.

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Viads

Alternative

Programmatic ad platform connecting advertisers with publisher video inventory.

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Pexi

Alternative

Dutch self-service ad server for dynamic and rich media campaigns.

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Amazon

Alternative

Commerce, media, cloud and advertising platform at global scale.

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YieldLift

Alternative

Publisher monetisation platform for header bidding, ad serving and yield optimisation.

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Kargo

Alternative

Premium adtech platform for programmatic, creative and retail media.

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Listonic

Alternative

Grocery list app monetised through subscriptions and advertising.

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Crackle

Alternative

AI-enhanced in-app monetisation platform for mobile and gaming publishers.

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Yahoo

Alternative

Consumer media platform with owned audiences and advertising technology.

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tri-table

Alternative

Polish publisher monetisation platform combining adtech and managed media services.

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Pubeasy

Alternative

Hybrid SSP and mobile app publisher.

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Nexxen

Alternative

Independent adtech platform for buying, selling and measuring digital media.

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Opti Digital

Alternative

Publisher monetisation software with curated demand and media buying tools.

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Mediavine

Alternative

Publisher monetisation platform combining header bidding, data tools, and managed services.

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BePixel

Alternative

Brazilian B2B ad server for cross-channel campaign delivery.

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Sonobi

Alternative

Programmatic ad tech platform for publisher monetisation and CTV advertising.

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XAD spoteffects

Alternative

TV ad measurement and attribution software for the DACH market.

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twiago

Alternative

German native advertising platform for advertisers, agencies and publishers.

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smartclip

Alternative

Broadcaster-focused adtech platform for TV, CTV and digital monetisation.

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TopOn

Alternative

Mobile ad mediation platform for app monetisation.

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Triton Digital

Alternative

Audio advertising, podcast hosting and measurement infrastructure for publishers.

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zMaticoo

Alternative

Mobile-first programmatic ad platform for in-app buying and monetisation.

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AdGrid

Alternative

Publisher monetisation software for ad stack control and programmatic revenue.

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Index Exchange

Alternative

Independent supply-side platform for programmatic monetisation and curated deals.

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Ozone

Alternative

Premium publisher marketplace for programmatic advertising and audience activation.

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BidMind

Alternative

Self-serve programmatic DSP for performance-focused omnichannel advertising.

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the COOL company

Alternative

Adtech platform for creative, activation, publisher monetisation, and measurement.

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go.pl

Alternative

Polish ad platform combining publisher inventory, targeting, analytics and automation.

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Voise Tech

Alternative

Full-stack programmatic adtech platform for buyers and publishers.

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AdSurge

Alternative

AI-enabled DSP for user acquisition and monetisation.

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mediasmart

Alternative

Mobile-first DSP for omnichannel programmatic advertising and measurement.

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Scoota

Alternative

Cookie-free programmatic adtech for buying, creative and DOOH.

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R2B2

Alternative

Managed publisher monetisation platform aggregating SSP demand and yield optimisation.

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Microsoft

Alternative

Diversified software, cloud, advertising and gaming platform company.

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MediaGo

Alternative

AI-led DSP for performance-based programmatic media buying.

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Kunlun Tech

Alternative

Chinese internet group spanning browser, ads, gaming and AI products.

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BTWN X

Alternative

Programmatic supply platform for publisher monetisation and verified traffic.

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Edge226

Alternative

Performance adtech platform for app growth and monetisation.

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jsDelivr

Alternative

Free CDN infrastructure for open-source web assets and modules.

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start.io

Alternative

Mobile adtech platform for app monetisation and audience activation.

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RTB House

Alternative

Deep-learning DSP for performance advertising and retargeting.

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RTBWise

Alternative

AI-assisted DSP for e-commerce media buying.

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Bannerflow

Alternative

Creative automation and DCO software for digital advertising teams.

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AppSamurai

Alternative

Mobile adtech platform for app growth and rewarded monetisation.

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The Trade Desk

Alternative

Independent DSP for omnichannel programmatic advertising on the open internet.

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