Who competes with Google?
Based on our market intelligence graph, the primary direct competitors to Google include RMAds, Outbrain, Revolution Ad alongside 49 other identified alternatives.
Competitive dynamics are verified through market documentation and vendor positioning.
RMAds
AlternativeRetargeting platform and managed service for conversion recovery.
Outbrain
AlternativeOpen-web ad platform for native, programmatic and performance campaigns.
Revolution Ad
AlternativeInteractive 3D adtech platform and creative-first ad network.
Ringier Axel Springer Polska
AlternativePolish media group combining publishing, ad sales and marketplaces.
Meta
AlternativeConsumer platforms monetised through a proprietary social advertising ecosystem.
Telecoming
AlternativeMobile subscription monetisation and carrier billing for sports audiences.
Solocal
AlternativeFrench local marketing platform for SMB visibility and advertising.
The Moneytizer
AlternativePublisher monetisation platform using header bidding and revenue share.
Viads
AlternativeProgrammatic ad platform connecting advertisers with publisher video inventory.
Pexi
AlternativeDutch self-service ad server for dynamic and rich media campaigns.
Amazon
AlternativeCommerce, media, cloud and advertising platform at global scale.
YieldLift
AlternativePublisher monetisation platform for header bidding, ad serving and yield optimisation.
Kargo
AlternativePremium adtech platform for programmatic, creative and retail media.
Listonic
AlternativeGrocery list app monetised through subscriptions and advertising.
Crackle
AlternativeAI-enhanced in-app monetisation platform for mobile and gaming publishers.
Yahoo
AlternativeConsumer media platform with owned audiences and advertising technology.
tri-table
AlternativePolish publisher monetisation platform combining adtech and managed media services.
Pubeasy
AlternativeHybrid SSP and mobile app publisher.
Nexxen
AlternativeIndependent adtech platform for buying, selling and measuring digital media.
Opti Digital
AlternativePublisher monetisation software with curated demand and media buying tools.
Mediavine
AlternativePublisher monetisation platform combining header bidding, data tools, and managed services.
BePixel
AlternativeBrazilian B2B ad server for cross-channel campaign delivery.
Sonobi
AlternativeProgrammatic ad tech platform for publisher monetisation and CTV advertising.
XAD spoteffects
AlternativeTV ad measurement and attribution software for the DACH market.
twiago
AlternativeGerman native advertising platform for advertisers, agencies and publishers.
smartclip
AlternativeBroadcaster-focused adtech platform for TV, CTV and digital monetisation.
TopOn
AlternativeMobile ad mediation platform for app monetisation.
Triton Digital
AlternativeAudio advertising, podcast hosting and measurement infrastructure for publishers.
zMaticoo
AlternativeMobile-first programmatic ad platform for in-app buying and monetisation.
AdGrid
AlternativePublisher monetisation software for ad stack control and programmatic revenue.
Index Exchange
AlternativeIndependent supply-side platform for programmatic monetisation and curated deals.
Ozone
AlternativePremium publisher marketplace for programmatic advertising and audience activation.
BidMind
AlternativeSelf-serve programmatic DSP for performance-focused omnichannel advertising.
the COOL company
AlternativeAdtech platform for creative, activation, publisher monetisation, and measurement.
go.pl
AlternativePolish ad platform combining publisher inventory, targeting, analytics and automation.
Voise Tech
AlternativeFull-stack programmatic adtech platform for buyers and publishers.
AdSurge
AlternativeAI-enabled DSP for user acquisition and monetisation.
mediasmart
AlternativeMobile-first DSP for omnichannel programmatic advertising and measurement.
Scoota
AlternativeCookie-free programmatic adtech for buying, creative and DOOH.
R2B2
AlternativeManaged publisher monetisation platform aggregating SSP demand and yield optimisation.
Microsoft
AlternativeDiversified software, cloud, advertising and gaming platform company.
MediaGo
AlternativeAI-led DSP for performance-based programmatic media buying.
Kunlun Tech
AlternativeChinese internet group spanning browser, ads, gaming and AI products.
BTWN X
AlternativeProgrammatic supply platform for publisher monetisation and verified traffic.
Edge226
AlternativePerformance adtech platform for app growth and monetisation.
jsDelivr
AlternativeFree CDN infrastructure for open-source web assets and modules.
start.io
AlternativeMobile adtech platform for app monetisation and audience activation.
RTB House
AlternativeDeep-learning DSP for performance advertising and retargeting.
RTBWise
AlternativeAI-assisted DSP for e-commerce media buying.
Bannerflow
AlternativeCreative automation and DCO software for digital advertising teams.
AppSamurai
AlternativeMobile adtech platform for app growth and rewarded monetisation.
The Trade Desk
AlternativeIndependent DSP for omnichannel programmatic advertising on the open internet.
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Explore 120+ relationships in Polaris7. See exactly how Google connects to the rest of the market, including parent companies, platform integrations, and direct competitors.
