Sonobi

The company operates a programmatic advertising and identity platform that creates value by improving audience addressability and monetisation for both buy-side and sell-side customers. On the buy side, brands, agencies and DSPs use its audience forecasting, identity graph and CTV access products to plan and execute addressable campaigns across sites, devices and channels, with more direct supply paths and transparent economics than traditional exchange chains. On the sell side, publishers and media owners use its marketplace, identity tools and Amply push-notification capabilities to monetise premium inventory and first-party audiences more effectively, including in cookie-less environments and CTV. The business model hinges on aggregating premium inventory and first-party signals, matching them to addressable audiences via a people-based identifier, and facilitating programmatic transactions with reduced intermediaries and added data services.

Sonobi is a US-based advertising technology company focused on programmatic media buying and publisher monetisation. Its core platform provides audience forecasting, people-based identity, and an addressable marketplace that connects advertisers, agencies and demand-side platforms with publishers’ inventory across web, mobile and connected TV.

The company earns revenue primarily from media transaction fees on programmatic campaigns, managed service execution for advertisers, and identity/data-enabled products that improve targeting and yield. Its customers are brands, agencies, DSPs and publishers that use its tools and marketplace to plan, target and deliver privacy-compliant, cross-channel advertising, including CTV and push-notification based audiences gained via its Amply acquisition.