Pubfinity

The company operates a specialised supply‑side advertising platform for Windows UWP games and applications. It distributes an SDK that integrates ad units, consent management and targeting hooks into publishers’ apps, and routes the resulting impressions into a managed, server‑side unified auction that connects to external demand partners and advertisers. Value for publishers is created through incremental ad revenue, simplified integration, consent compliance and managed yield optimisation. Value for advertisers is created through access to curated Windows game inventory and measurable formats such as banner, native and video.

Economically, the business functions as a media marketplace and supply‑side platform: it aggregates Windows app inventory, connects to multiple buyers, and earns revenue by retaining a margin or revenue share between what advertisers pay (CPM, CPA, CPI) and what is passed on to publishers. Additional value is created via private marketplace and direct buyer integrations that can support higher yields and more predictable campaigns for both sides.

Pubfinity is a United States-based advertising technology company focused on in‑game and in‑app advertising for Windows Universal Windows Platform (UWP) games and applications. It provides a plug‑and‑play SDK and server‑side auction infrastructure that allow Windows game and app developers to add banner, native and video ad units, manage GDPR consent and access programmatic advertiser demand.

The company generates revenue by running a managed supply-side stack and marketplace for this Windows inventory, connecting publisher ad impressions to multiple programmatic buyers and advertiser partners via unified auctions and server‑to‑server integrations. Its direct customers are Windows UWP game and app publishers seeking monetisation, and advertisers and agencies that buy inventory on a CPM, CPA or CPI basis to reach PC and console gamers.