zMaticoo

The company operates a multi-sided adtech marketplace connecting digital publishers with advertiser demand through a unified programmatic stack. On the supply side, its SSP and SDKs integrate with mobile apps, games and web publishers to expose ad inventory via RTB auctions and header bidding. On the demand side, its DSP connects advertisers and agencies to that supply as well as external exchanges, providing campaign management, targeting and optimisation.

Value is created by enabling publishers to monetise inventory more efficiently and by giving buyers scaled access to mobile and app audiences, particularly in APAC. Revenue is primarily derived from percentage-based take rates and margins on media transacted through the SSP and exchange, and platform and service fees charged to advertisers and agencies using the DSP and managed campaign services.

zMaticoo is the programmatic advertising platform of Easy Click Worldwide Network Technology, a China-based adtech company with a global footprint. It operates an integrated stack including a supply-side platform, ad exchange and demand-side platform, plus SDKs for Android, iOS and Unity to connect mobile apps and games into its marketplace.

The company generates revenue by taking a percentage of media spend and auction margins on programmatic trades between publishers and advertisers, primarily for in-app and mobile inventory across APAC and other regions. Its direct customers are mobile and web publishers integrating the SSP/SDKs, and advertisers and agencies using the DSP or connected demand sources to run campaigns.