GO.PL

GO.PL operates as a programmatic advertising technology provider, offering a self‑service platform through which business clients plan, configure and execute digital ad campaigns. Its tools cover RTB display, video, email and widget formats, plus personalised retargeting, using user activity data and integrations with programmatic inventory and advertising networks. The company creates value by giving advertisers and e‑commerce firms a single interface to run performance‑oriented campaigns and manage creatives and budgets, while handling auction mechanics and delivery across partner sites. Within the Wirtualna Polska group, GO.PL also serves as the consolidated vehicle for BusinessClick’s ad‑tech stack and commercial relationships, centralising technology and operations for programmatic media sales.

GO.PL is a Poland‑based advertising technology company within the Wirtualna Polska group. It provides a self‑service programmatic advertising platform with modules for RTB display, video, email and widget‑based campaigns, as well as personalised retargeting based on user behaviour data. The platform executes campaigns through programmatic auctions and advertising network integrations.

The company generates revenue by selling media and technology to business clients who run digital campaigns via its web interface. Direct customers are advertisers, e‑commerce companies and media/advertising agencies that upload creatives, configure campaigns and fund media budgets, paying GO.PL for campaign delivery and related platform services. Following the transfer of BusinessClick’s assets, GO.PL also consolidates group ad‑tech capabilities under Wirtualna Polska Media S.A.