Edge226

The company operates a hybrid adtech and services model built around performance-based user acquisition. Its programmatic demand-side platform connects to multiple supply-side platforms to buy mobile and in‑app inventory, while an affiliate tracking platform manages partner traffic and attribution. On top of these tools, it runs an agency-style media operation that plans and executes campaigns for clients. Value is created by using proprietary optimisation, fraud controls and reporting to drive measurable down‑funnel outcomes (installs, actions, revenue) for advertisers while managing media buying complexity across channels, including rewarded ad formats gained via acquisitions. The firm expands its addressable inventory and capabilities through strategic acquisitions of mobile UA and rewarded advertising businesses.

Edge226 is an Israel-based advertising technology company focused on mobile app user acquisition and performance marketing. Originating from Plymedia, it operates a programmatic demand-side platform for mobile campaigns, an affiliate tracking and management platform, and a performance-focused mobile media agency offering. The firm has grown its channel and format coverage through acquisitions in mobile user acquisition and rewarded advertising.

The company generates revenue by running performance-based advertising campaigns for app marketers and advertisers, combining its own programmatic buying technology, affiliate management tools and managed media services. Its customers are mobile app developers, game publishers, advertisers and affiliate networks that pay for user acquisition, re-targeting and engagement outcomes across in‑app, rewarded and connected TV inventory.