Moloco

The business model centres on providing programmatic advertising and monetisation infrastructure that uses machine‑learning to optimise campaigns and auctions. Value is created for advertisers and app marketers by improving user acquisition and return on ad spend via a mobile‑first demand‑side platform. For retailers and marketplaces, the commerce media product enables them to operate their own on‑site retail media businesses, connecting brands and sellers with shoppers and tying ad delivery to catalogues and shopper behaviour. For streaming and OTT publishers, the streaming monetisation product helps run programmatic auctions for video and CTV inventory, balancing relevance and revenue.

Revenue is primarily derived from media spend flowing through these platforms, charged via CPM, oCPM, CPC or similar auction‑based pricing, with the company capturing margin or explicit platform fees. Additional value is created through tools for campaign management, budget control and reporting, while commercial agreements may include managed‑service components, minimum spend commitments and invoicing terms tailored to enterprise clients.

Moloco is a United States‑based advertising technology company that provides machine‑learning driven platforms for programmatic advertising and media monetisation. Its main offerings are a mobile‑focused demand‑side platform for user acquisition, a commerce media platform for retailers and marketplaces to run on‑site retail media, and a streaming monetisation platform for OTT and CTV publishers.

The company generates revenue from advertisers’ and retailers’ media spend via impression‑, click‑ and outcome‑based ad pricing, as well as platform and managed‑service fees. Its customers are mobile app marketers and agencies buying programmatic media, retailers and marketplaces building retail media businesses, and streaming/CTV publishers seeking to monetise their inventory using performance‑oriented auctions and pricing models.