Moloco

Moloco operates a B2B adtech platform model. On the demand side, it provides software for advertisers to buy media programmatically and optimise towards outcomes such as installs, ROAS and CPA. On the supply and infrastructure side, it provides monetisation software for retailers, streaming platforms and app publishers, enabling those customers to serve ads, attract advertiser demand and improve yield. Value is created through automation, predictive modelling, workflow simplification and measurable performance improvements across advertising and monetisation operations.

Moloco is a privately held advertising technology company that sells machine-learning driven media buying and monetisation software to businesses. Its core products include a demand-side platform for app marketers, a connected TV performance buying solution, retail media technology for retailers and marketplaces, streaming ad monetisation infrastructure, and an SDK for app publishers. The company generates revenue from a mix of media-spend take rates, software licensing and platform usage tied to advertising activity.

Its customers are business users rather than consumers: mobile app marketers, growth and performance teams, retailers building commerce media programmes, streaming platforms monetising video inventory, and app developers seeking direct advertiser demand. Moloco’s position in the market is as an AdTech vendor whose value proposition centres on predictive bidding, automation, transparency and performance measurement across in-app, web, commerce media and CTV environments.