Vlion

Vlion operates a two-sided adtech model. On the demand side, it provides a DSP used by brands, advertisers and agencies to buy media and run user acquisition campaigns, particularly for Chinese audiences. On the supply side, it provides SSP and SDK products that help publishers and app developers integrate advertising, manage inventory and improve yield. Value is created by connecting advertiser demand with publisher supply, improving campaign performance through optimisation, and packaging market access to Chinese media ecosystems.

Vlion is a private adtech company operating a programmatic advertising stack spanning advertiser buying and publisher monetisation. Its core products include a demand-side platform for brands and agencies seeking Chinese audience access, plus publisher monetisation products including SSP and SDK tooling for mobile app publishers, SDK developers and media owners. The company appears to make money from media spend take-rates, performance-based campaign pricing, and revenue share on publisher monetisation.

Its commercial positioning is centred on cross-border and China-focused media execution: helping advertisers acquire users through curated Chinese media inventory and helping publishers monetise in-app inventory through integrated optimisation tools. Based on the available product evidence, the business serves enterprise advertisers, agencies, app publishers and digital media owners rather than end consumers.