Vlion
Adtech platform linking China-focused demand with app publisher monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Shanghai Ruishi Network Technology Co., Ltd
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Singapore
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- advlion.com
What Vlion does
Vlion operates a two-sided adtech model. On the demand side, it provides a DSP used by brands, advertisers and agencies to buy media and run user acquisition campaigns, particularly for Chinese audiences. On the supply side, it provides SSP and SDK products that help publishers and app developers integrate advertising, manage inventory and improve yield. Value is created by connecting advertiser demand with publisher supply, improving campaign performance through optimisation, and packaging market access to Chinese media ecosystems.
Category differentiation
Vlion is an adtech company operating DSP, SSP and SDK monetisation products; it is not a consumer app or a pure AI infrastructure provider. It is distinct from broader media agencies because its core offering is programmatic platform technology.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Vlion is a private adtech company operating a programmatic advertising stack spanning advertiser buying and publisher monetisation. Its core products include a demand-side platform for brands and agencies seeking Chinese audience access, plus publisher monetisation products including SSP and SDK tooling for mobile app publishers, SDK developers and media owners. The company makes money from media spend take-rates, performance-based campaign pricing, and revenue share on publisher monetisation. Its commercial positioning is centred on cross-border and China-focused media execution: helping advertisers acquire users through curated Chinese media inventory and helping publishers monetise in-app inventory through integrated optimisation tools. Based on the available product evidence, the business serves enterprise advertisers, agencies, app publishers and digital media owners rather than end consumers.
Business model & monetisation
The company monetises through a blend of adtech platform economics rather than consumer payments. Its DSP likely earns a percentage of media spend and/or performance-based fees tied to user acquisition outcomes such as CPC, CPI or CPA. Its SSP and SDK products likely earn revenue share or take-rates on publisher inventory monetisation. The integrated stack also allows Vlion to capture value from both sides of programmatic transactions across demand, supply and technical integration.
- Advertiser media buying via DSP
- Percentage take-rate on media spend and performance pricing
- Publisher monetisation via SSP
- Revenue share on ad inventory monetisation
- SDK-based monetisation tooling
- Revenue share or platform fee linked to monetised traffic
- Managed campaign support and optimisation
- Service fee or retainer
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Vlion Inc
IAB vendor record: 1486
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 2, 7, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 2
- Indexed sellers.json entries
- 307 · advlion.com
Products & market categories
Competitors & alternatives
- InMobi
Mobile-first ad tech platform for programmatic advertising and app monetisation.
- Mobvista
Mobile adtech platform for app growth, monetisation and analytics.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Vlion
What is Vlion?
Vlion is a private adtech company that provides programmatic media buying and publisher monetisation technology, with a notable focus on Chinese audience access and mobile app inventory.
Who uses Vlion?
Its direct users are brands, advertisers and agencies buying user acquisition media, plus app publishers, SDK developers and media owners monetising inventory.
How does Vlion make money?
It appears to earn revenue from DSP media spend take-rates, performance-based campaign fees, and publisher-side revenue share through its SSP and SDK monetisation products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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