VIADS

The company operates a two-sided programmatic advertising ecosystem. On the supply side, it provides publishers with a proprietary SSP server, header bidding, and a video player to package and monetise their video and display inventory. On the demand side, it connects advertisers, agencies, and DSPs into its auctions and direct deals, enabling them to buy that inventory using standard programmatic protocols (oRTB, VAST, VPAID). Value is created for publishers through yield optimisation and access to aggregated demand, and for advertisers through access to exclusive, direct publisher inventory and unified buying across formats. Revenue is generated by taking a margin or revenue-share on the media transacted through its platform, effectively capturing a portion of ad spend flowing between buyers and sellers.

Viads Advertising is a Spain-based adtech company providing a programmatic video advertising stack for digital publishers and advertisers. It operates a proprietary supply-side platform (SSP), demand-side buying connections, and a video player to run real-time bidding auctions across various video and display formats (e.g. in-stream, in-page, slider, floating, interstitial).

The company makes money by intermediating media spend between advertisers and publishers, taking a percentage of ad spend and/or a revenue-share on publisher monetisation. Its customers are digital publishers seeking to monetise inventory and advertisers/agencies and integrated DSPs seeking to buy video and display inventory programmatically via direct and header bidding integrations.