AdSurge

AdSurge is a digital advertising business providing two core managed services: user acquisition for advertisers and monetisation support for publishers, app developers, and media owners. It positions its offer around AI-driven optimisation, campaign tuning, and yield improvement across web, in-app, and social environments. The company serves business customers rather than consumers directly. The company generates revenue through managed media buying, performance marketing execution, and publisher monetisation services. Its value proposition is straightforward: help advertisers acquire higher-value users more efficiently and help publishers increase ad revenue from their inventory through optimisation and yield management. The operating brand appears tied to Singapore-incorporated Serafino Pte. Ltd.