Start.io

The company operates a mobile-focused supply-side advertising platform and data business. It creates value for app developers and publishers by enabling them to monetise their apps via an SDK that connects inventory to programmatic buyers and direct advertisers, handling ad serving, format rendering and attribution compliance (including SKAdNetwork support). It creates value for advertisers and agencies by aggregating first-party mobile signals into audience segments that can be used for targeted media buying on programmatic channels.

Revenue flows from advertiser and agency media budgets and data usage. The platform takes a margin or revenue share on ad impressions and performance campaigns run through its supply-side infrastructure. For its AI-driven audience platform, it commercialises audience segments by enabling their activation on external DSPs and other buying platforms, likely charging via CPM-based fees or data usage fees. The company then shares a portion of ad revenue with publishers who supply inventory and data via its SDK.

Start.io is a United States–based sell-side mobile advertising platform focused on app monetisation and mobile audience targeting. It provides an SDK that mobile app publishers integrate to serve multiple ad formats and access programmatic demand, along with tools for reporting and optimisation.

The company also offers an AI- and NLP-driven audience building product that uses first-party mobile data to create audience segments for advertisers and agencies, which can be activated via external demand-side platforms. Revenue is generated mainly from advertising spend flowing through its supply-side platform and data/audience products, shared with publishers under revenue-share terms and paid on NET 45 cycles with minimum payout thresholds.