Ozone

The company operates a premium, publisher-backed advertising marketplace that aggregates first-party audience data and digital inventory from multiple editorial publishers and resells it to advertisers and agencies. It creates value for publishers by centralising demand, packaging inventory and data into scalable, brand-safe propositions, and supporting premium creative formats that can command higher yields. It creates value for advertisers and agencies by providing a single point of access to curated premium inventory, cross-publisher audience insights, private marketplace deal workflows and bespoke multi-market packages. The commercial model is media-based rather than subscription-based: revenue is generated primarily from platform fees, margins and/or revenue-share on campaign spend, with additional income from managed service support and creative services, while planning tools are provided free to stimulate spend through the platform.

Ozone is a UK-based digital advertising marketplace formed by major publishers to aggregate their online ad inventory and data. It operates an audience and campaign activation platform that lets advertisers and media agencies buy display and video placements across premium, editorially governed websites, with tools for audience insights, planning and creative execution.

The company generates revenue by brokering media spend onto participating publishers’ inventory via programmatic and private marketplace deals, typically taking a fee or revenue share. Its paying customers are advertisers and media agencies seeking brand-safe, high-attention environments and curated premium inventory in the UK and, via its international offering, in other markets, while publishers benefit from improved monetisation and demand aggregation.