Ozone
Ozone is a premium publisher marketplace for programmatic advertising and audience activation.
Analyst Perspective
Ozone is a UK-based advertising technology company operating a programmatic marketplace for premium publisher inventory. Its core product is an audience connection platform that gives advertisers and media agencies a single buying point for digital ad space across a network of participating publishers, while also providing publishers with monetisation, reporting and administrative tools. The company positions itself around publisher control, consented data usage, brand-safe environments and an alternative route to audience reach outside the largest walled gardens. The business makes money primarily from programmatic advertising transactions, taking a share of media spend or monetisation margin on inventory sold through its platform. It also generates revenue from managed creative production through Studiozone and from premium format execution and audience intelligence capabilities layered onto campaigns. Its direct customers are advertisers, media agencies and premium publishers rather than end consumers.
Analyst Signal Briefing
Updated: 30 Jun 2026Ozone has expanded its premium UK property inventory through a new partnership with Zoopla and launched ‘Access’, a proprietary audience classification and reach solution. Through its new R&D Labs, the company also introduced a simulator to help publishers analyse how AI engines process and cite their content. These developments align with a broader shift by agencies like Omnicom to favour publisher-owned technology for direct media buying, aiming to shorten the supply chain and improve transparency in the advertising ecosystem.
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Key insights about Ozone
Category Differentiation
This is the UK advertising technology company Ozone Project, not a general air purification, telecoms or software company using the Ozone name. It operates a premium publisher advertising marketplace rather than a consumer media brand or standalone DSP.
Ozone: About
Ozone aggregates digital advertising inventory from premium publishers into a unified marketplace and enables advertisers and agencies to buy that inventory programmatically. It creates value by combining scaled publisher supply, consent-based audience data, identity mapping, campaign activation and reporting in one platform. For publishers, it aims to improve monetisation and control; for buyers, it offers brand-safe reach, cross-publisher targeting and operational simplicity versus fragmented direct deals.
How Ozone Works & Monetises
Business model analysis and core revenue streams
The company monetises mainly through percentage take-rates or marketplace margins on programmatic media transactions executed across its publisher alliance. Secondary revenue comes from managed creative production, premium ad formats and campaign support services. Additional value-based monetisation likely comes from consented audience intelligence and targeting capabilities embedded in campaign execution, alongside publisher revenue-sharing based on inventory and audience contribution.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Ozone)
Ozone partners with Zoopla to expand access to one of the UK’s most trusted property environments
Ozone, the digital advertising business, today announces a new partnership with Zoopla, one of the UK’s leading property sites, adding …
Read original sourceOzone partners with Zoopla to expand access to one of the UK’s most trusted property environments
Ozone, the digital advertising business, today announces a new partnership with Zoopla, one of the UK’s leading property sites, adding …
Read original sourceOur Senior Director of Growth, Tom Harrison, on what comes next for outcomes-based marketing
Insights from Tom Harrison on the future of outcomes-based marketing.
Read original sourceOzone: Frequently Asked Questions
What is Ozone?
Ozone is a UK programmatic advertising platform that connects advertisers and agencies with premium publisher inventory through a unified marketplace.
Who uses Ozone?
Its main users are advertisers, media agencies and premium publishers seeking inventory access, audience activation, creative support and monetisation tools.
How does Ozone make money?
It mainly earns take-rates or margins on programmatic media transactions, plus fees for creative services, premium formats and related campaign capabilities.
Company Facts
- Founded
- 2018
- Headquarters
- New City Court, 20 St Thomas Street, London, SE1 9RS, United Kingdom
- Core Segment
- Media Sales House
- Company Size
- 10–49
- Official Link
- ozoneproject.com
