Media Square

Media Square Validates Intent IQ Identity Resolution in France

Media Square, a French publisher marketplace, conducted a pilot test of Intent IQ’s Bid Enhancement identity resolution solution in France (May 2026) and reported material uplifts in monetization of ID-less and cookieless inventory while maintaining GDPR compliance. Media Square recorded a 34% increase in CPMs on previously identifier-less inventory and said revenue per thousand impressions (RPM) on those placements doubled during the test. Intent IQ’s identity graph (supported by more than 170 patents and refreshed every 48 hours) is claimed to deliver deterministic accuracy above 90% verified daily. The company and Media Square said performance gains were driven by higher fill rates and CPMs and that improvements remained stable after the test concluded.

Prebid.js 11.20.0 Released

Prebid.js published release 11.20.0 on 2026-06-24. The release includes core pull requests (notably alignment of Prebid Server adapter sync browser restrictions), a Windows build bug fix, multiple maintenance updates, and several adapter changes such as adding a new adapter (m152), updates to billow_rtb25 (sharedId support), and Uid2 id module adjustments. The release was published via the GitHub Actions account and includes source code archives (zip and tar.gz). The changelog lists linting and maintenance PRs, CI and build tool updates, adapter fixes and declarations (e.g., IAB Europe TCF GVL Vendor ID for Floxis), and various test and dependency updates.

PubMatic Announce the Opening of New Office in Paris as Part of European Growth Strategy - ExchangeWire.com

PubMatic (Nasdaq: PUBM) announced the expansion into France with a new Paris office as part of its European growth strategy. The Paris team will join PubMatic’s existing European market offices in London, Amsterdam, Hamburg, Madrid, Milan, Munich and Stockholm. To drive growth in the French market, PubMatic appointed two senior leaders: Laurence Harroch as Director of Publisher Development and Constance de Vulpian as Customer Success Manager, reporting to Siebren Roorda, PubMatic's Regional Director for Benelux and France. PubMatic’s leadership emphasized delivering independent omnichannel technology that respects consumer privacy in a cookieless era. Emma Newman, CRO EMEA, commented on ongoing growth across the region and the investments being made in EMEA. PubMatic also collaborates with local partners including M6, Opti Digital and Mediasquare.