Media Square
French premium publisher marketplace for programmatic and direct advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MEDIASQUARE
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- 19 rue d'Hauteville, 75010 Paris, France
- Company size
- 10–49
- Market role
- Media Sales House
- Official website
- mediasquare.fr
What Media Square does
MediaSquare creates value by aggregating advertising inventory from a consortium of premium French publishers into a single commercial access point for buyers. It combines marketplace economics with ad technology: advertisers and agencies buy media directly or programmatically through its platform, while MediaSquare earns a margin or take-rate on media spend and enhances yield through targeting, contextual and cross-media solutions.
Category differentiation
MediaSquare is not a general consumer media brand or a standalone SSP vendor serving the global open web. It is a French premium publisher marketplace focused on aggregated local inventory, buying access and related targeting solutions.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MediaSquare is a French advertising marketplace that aggregates premium inventory from major French publishers and makes it available to advertisers and media agencies through programmatic and managed buying. The company operates a curated media marketplace across web, mobile, in-app and connected TV, with additional targeting and audience products layered on top of the core inventory access proposition. Its revenue model is primarily tied to advertising spend transacted through its marketplace rather than pure subscription software fees. Customers are advertisers, agencies and media planners that want direct access to premium French publisher environments, while partner publishers benefit from pooled demand, premium positioning and monetisation support.
Business model & monetisation
MediaSquare monetises chiefly via transaction-driven advertising revenue: take-rates or embedded margins on programmatic media bought through its marketplace, plus managed-service margins on insertion-order campaigns. Its self-service buying product supports autonomous campaign activation, while audience data, contextual targeting and TV complementarity function as premium add-ons that raise campaign value and support higher CPMs.
- Programmatic marketplace media spend
- Percentage Take-Rate
- Managed insertion-order campaigns
- Service Fee
- Audience data and targeting upsells
- Percentage Take-Rate
- Contextual and cross-media targeting enhancements
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Media Square
IAB vendor record: 791
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2
- Declared special purpose IDs
- 2
- Indexed sellers.json entries
- 92 · mediasquare.fr
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Media Square
What is MediaSquare?
MediaSquare is a French advertising marketplace that gives buyers access to premium publisher inventory across web, mobile, in-app and connected TV.
Who uses MediaSquare?
Its main users are advertisers, media agencies, planners and brand marketers seeking premium French digital media and privacy-compliant targeting.
How does MediaSquare make money?
It makes money mainly from margins or take-rates on advertising spend flowing through its marketplace, plus managed campaign services and targeting upsells.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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