Triton Digital
Audio advertising, podcast hosting and measurement infrastructure for publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Triton Digital, Inc.
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- 15303 Ventura Blvd., Suite 1500, Sherman Oaks, CA 91403, United States
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- tritondigital.com
What Triton Digital does
The business combines software infrastructure with transaction-driven monetisation. Triton provides SaaS platforms for ad serving, podcast hosting, campaign management, measurement and analytics, while also operating a programmatic audio marketplace that connects supply and demand. This creates value by embedding the company into publisher workflows, improving monetisation and making campaign execution and reporting easier for buyers and sellers of audio inventory.
Category differentiation
Triton Digital is not a consumer audio app or music streaming service. It is a B2B infrastructure provider for audio monetisation, podcast operations and measurement.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Triton Digital is a B2B audio advertising and podcast infrastructure company focused on helping broadcasters, podcast publishers, creators, advertisers and agencies monetise, distribute and measure digital audio. Its portfolio spans an audio ad server, programmatic marketplace, podcast hosting, measurement products and contextual targeting tools, giving it a broad position across the digital audio value chain rather than a single standalone product.
Company news briefing
Briefing updated:
Triton Digital has advanced its product capabilities by partnering with RCS to bring programmatic advertising to over-the-air broadcast radio and expanding its Sounder platform with sentiment analysis for contextual targeting. Furthermore, executive leadership is actively shaping industry standards through the Autonomous Advertising Organization, while integrations with Comscore's Proximic solution standardise audio workflows. These initiatives support parent iHeartMedia’s modernisation programme, ongoing debt-reduction targets, and navigational oversight amid acquisition interest from SiriusXM.
Business model & monetisation
Triton Digital monetises through a mix of SaaS licensing, enterprise subscriptions, usage-based pricing and transaction fees. Products such as TAP, Omny Studio, Podcast Metrics and Webcast Metrics are sold through software contracts, subscriptions or custom enterprise agreements, often linked to scale metrics such as streams, downloads or impressions. Its marketplace products generate take-rates on media transactions, while add-on capabilities such as creative automation, contextual targeting and transcription are sold as premium modules or bundled services.
- Audio advertising infrastructure subscriptions
- Software Subscription
- Programme audio marketplace transaction fees
- Percentage Take-Rate
- Podcast hosting and distribution subscriptions
- Software Subscription
- Measurement and analytics modules
- Software Subscription
- Contextual targeting, transcription and creative tools
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Triton Digital Canada Inc.
IAB vendor record: 239
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1
- Declared special purpose IDs
- 1
- Indexed sellers.json entries
- 496 · tritondigital.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Will Agentic Advertising Give the Open Web a Second Chance?
Agentic Advertising · Recorded impact score: 3/5
In an interview, Ben (a 15-year veteran at Triton) discusses the potential of Agentic Advertising and the newly formed Autonomous Advertising Organization (AAO), which champions the open-source Advertising Agent Communication Protocol (AdCP). Developed alongside industry pioneer Brian O'Kelley, AdCP aims to reduce friction in buying non-walled-garden media like radio, TV, and publisher journalism. By enabling complex, multi-party negotiations through autonomous AI agents, the protocol seeks to rebalance ad budgets toward original content creators. The AAO operates as a US 501(c)(6) non-profit funded by tiered membership fees ($50 to $50,000) to support standard development, compliance, and legal frameworks, using a balanced governance structure representing advertisers, publishers, agencies, and tech vendors.
- AdCP (Advertising Agent Communication Protocol) was conceived in 2025 by Ben and Brian O'Kelley to create an agentic infrastructure for advertising.
- The Autonomous Advertising Organization (AAO) is organized as a 501(c)(6) non-profit trade organization in the US to govern the open-source AdCP standard.
Triton Digital and RCS Bring Programmatic Advertising to Over-the-Air (OTA) Broadcast Radio
Recorded impact score: 4/5
Triton Digital announced a partnership with RCS to bring programmatic advertising to over-the-air broadcast radio, marking a significant product expansion.
Triton Digital’s Q2 2026 U.S. Podcast Ranker Reveals a Voter-Ready Audio Landscape as Political Podcasts Surge Ahead of the Midterms
Recorded impact score: 3/5
Triton Digital released its Q2 2026 U.S. Podcast Ranker, highlighting a surge in political podcasts ahead of the midterms.
Triton Digital Announces Australian Podcast Ranker Data for July 2026
Recorded impact score: 5/5
New press release added: Triton Digital Announces Australian Podcast Ranker Data for July 2026.
Triton Digital June 2026 Canada Podcast Ranker
Recorded impact score: 1/5
Triton Digital has published its June 2026 Canada Podcast Ranker, a new press release dated 07.30.26.
Explore company relationships
Questions about Triton Digital
What is Triton Digital?
Triton Digital is a B2B digital audio infrastructure company providing ad serving, programme marketplace, podcast hosting, contextual targeting and measurement products.
Who uses Triton Digital?
Its users include broadcasters, podcast publishers, streaming audio companies, creators, advertisers, agencies and programme buying teams.
How does Triton Digital make money?
It makes money through software subscriptions, enterprise contracts, usage-based fees and take-rates on programme audio advertising transactions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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