Magellan AI
Podcast advertising intelligence, verification and measurement software.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Twenty Nine Enterprises, Inc.
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- 165 Broadway, Fl. 23rd, New York, New York 10006, US
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- magellan.ai
What Magellan AI does
Magellan AI operates a B2B SaaS model built around proprietary media intelligence and measurement workflows. It creates value by collecting and structuring podcast and audio advertising data, then packaging that data into software products used for competitive intelligence, campaign planning, ad verification, attribution and content analysis. The platform serves multiple sides of the ecosystem, including advertisers, agencies, publishers and podcasters, which broadens use cases while keeping the revenue model primarily software-led.
Category differentiation
This is a B2B podcast and audio advertising analytics company, not a consumer AI assistant or a general-purpose maritime or mapping software business. It is distinct from broad adtech clouds because its core focus is podcast intelligence, verification and measurement.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Magellan AI is a private US software company that provides analytics, planning, verification and attribution tools for podcast advertising, with some extension into streaming audio, YouTube, video and broadcast radio measurement. Its platform helps brands, agencies, publishers and podcasters understand advertiser activity, plan campaigns, verify ad delivery, assess brand safety and measure campaign outcomes. The business monetises through B2B software subscriptions and custom enterprise contracts rather than consumer revenue. Its customers pay for access to proprietary datasets, workflow tools and measurement modules that support media planning, prospecting, campaign validation and performance analysis across audio-led advertising channels.
Company news briefing
Briefing updated:
Magellan AI has launched a broadcast radio attribution solution, notably expanding its iHeartMedia partnership to provide unified full-funnel measurement across broadcast, digital audio, and connected TV. The company also formalised a collaboration with The Roost to introduce attribution for creator-led campaigns, whilst publishing its Q1 2026 Podcast Measurement Benchmark Report. These initiatives extend Magellan AI’s measurement capabilities across the broader audio and media mix, moving beyond its foundational podcasting focus to standardise performance analytics for advertisers.
Business model & monetisation
The company uses enterprise-oriented SaaS monetisation with annual or recurring software licences, custom contracts and premium measurement modules. Revenue comes from subscription access to its intelligence and planning platform, with higher-tier pricing for attribution, lift analysis, verification and broader data access across markets or channels. There is no evidence of a consumer payment model or media arbitrage model.
- Platform subscriptions for competitive intelligence and planning
- Software Subscription
- Measurement and attribution modules
- Software Subscription
- Ad verification and brand safety tools
- Software Subscription
- Specialised content acquisition and analytics access
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Twenty Nine Enterprises, Inc. (Magellan AI)
IAB vendor record: 1521
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 7, 8, 9, 10
- Declared feature IDs
- 1, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Direct Results modernizes audio measurement and scales performance
Recorded impact score: 3/5
Direct Results uses Magellan AI to close attribution gaps, verify campaign delivery faster, and turn audio into a more accountable performance channel.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Full Stack Developer(Mid-Level) | Engineering & Development | New York, NY Remote (any location) | |
| Measurement Growth Director(Director) | Sales & Business Development | New York, NY Remote (any location) | |
| Measurement Success Manager(Manager) | Customer Success & Client Operations | New York, NY Remote (any location) | |
| Measurement Success Coordinator(Mid-Level) | Customer Success & Client Operations | United States Remote (any location) | |
| Quality Assurance Analyst(Mid-Level) | Engineering & Development | United States Remote (within locations) |
Explore company relationships
Questions about Magellan AI
What is Magellan AI?
Magellan AI is a private B2B software company that provides podcast and audio advertising intelligence, planning, verification and measurement tools.
Who uses Magellan AI?
Its users are advertiser brands, agencies, media planners, podcast publishers, podcasters and media companies that need audio campaign data and workflow tools.
How does Magellan AI make money?
It appears to make money mainly through enterprise SaaS subscriptions and customised contracts for intelligence, planning, attribution and verification products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
23 publicly documented primary sources and citations linked across the market graph.
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