Podscribe
Audio ad measurement and attribution software for advertisers and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Podible, Inc.
- Entity type
- COMPANY
- Founded
- 2016
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- podscribe.com
What Podscribe does
Podscribe operates a B2B SaaS model for the audio advertising ecosystem. It creates value by helping buyers and sellers of podcast and streaming audio media verify ad delivery, measure outcomes, assess incrementality, benchmark market activity, and increasingly control campaign execution through an audio-native ad server. Its software sits within campaign planning, measurement, and optimisation workflows, making it a specialised infrastructure provider for audio advertising rather than a media owner or agency.
Category differentiation
Podscribe is a B2B audio advertising measurement and ad-serving software company, not a podcast publisher, hosting platform, or consumer listening app. It should also be distinguished from generalist attribution vendors by its focus on podcast and streaming audio workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Podscribe is a private B2B advertising measurement software company focused on podcast and streaming audio advertising. Operating under the legal entity Podible, Inc., it provides attribution, verification, incrementality testing, campaign analytics, rankings, and an audio-focused ad server through a SaaS platform. Its products are used by advertisers, agencies, media buyers, publishers, and podcast networks to measure campaign exposure, connect audio ads to conversions, benchmark market activity, and manage audio ad delivery. The company makes money primarily through usage-based software pricing tied to advertising impressions, supplemented by platform fees. Its commercial model is built around independent third-party measurement for audio campaigns, with additional value from planning and benchmarking data and from SmartServe, which adds ad serving and targeting capabilities for VAST-compatible audio inventory.
Company news briefing
Briefing updated:
Podscribe has expanded its cross-channel measurement capabilities by partnering with Rumble to provide direct attribution for host-read video ads, complementing its existing YouTube-only modelled attribution and automated social media tracking. These updates follow a strategic partnership with LiveRamp that integrates new device graphs for enhanced attribution and audience targeting. Together, these developments allow advertisers to precisely isolate and measure campaign performance across video, audio, and social channels.
Business model & monetisation
Podscribe monetises mainly via usage-based SaaS pricing linked to ad impression volume, especially for measurement and verification. The supplied product data indicates progressive CPM-based charging with a monthly platform fee and no minimum commitments, with pricing varying by channel and campaign scale. This suggests a hybrid model combining recurring software access fees with consumption-based billing tied to campaign activity.
- Measurement and verification platform
- Usage-based SaaS priced by impression volume plus platform fee
- Analytics dashboard and benchmarking access
- Software subscription bundled with planning and reporting workflows
- Audio ad serving via SmartServe
- Software platform for ad delivery and campaign control
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Podible, Inc (Podscribe)
IAB vendor record: 1446
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 7
Products & market categories
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Podscribe Partners with Rumble for State-of-the-Art Attribution of Video Host-Reads
Recorded impact score: 3.5/5
Podscribe partners with Rumble to bring direct attribution to host-read baked-in video ads, measuring real conversions from creator content.
YouTube-Only Modeled Attribution Is Here
Recorded impact score: 3.5/5
Podscribe now offers YouTube-only attribution, a modeled view of your YouTube-only campaign performance so you can measure its impact separately from audio and make smarter media-mix decisions.
LiveRamp: Additional Device Graph Matches & 1P Audience Targeting
Recorded impact score: 3.5/5
Podscribe partners with LiveRamp to add a new device graph for stronger attribution, plus first- and third-party audience targeting and verification for audio campaigns.
Explore company relationships
Questions about Podscribe
What is Podscribe?
Podscribe is a B2B software platform for measuring, verifying, attributing, and managing podcast and streaming audio advertising.
Who uses Podscribe?
Advertisers, agencies, media buyers, podcast publishers, and podcast networks use Podscribe to analyse and optimise audio campaigns.
How does Podscribe make money?
It primarily earns revenue through usage-based SaaS pricing tied to campaign impression volume, alongside platform fees and related software access.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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