Podscribe
Podscribe is a audio ad measurement and attribution software for advertisers and agencies.
Analyst Perspective
Podscribe is a private B2B advertising measurement software company focused on podcast and streaming audio advertising. Operating under the legal entity Podible, Inc., it provides attribution, verification, incrementality testing, campaign analytics, rankings, and an audio-focused ad server through a SaaS platform. Its products are used by advertisers, agencies, media buyers, publishers, and podcast networks to measure campaign exposure, connect audio ads to conversions, benchmark market activity, and manage audio ad delivery. The company makes money primarily through usage-based software pricing tied to advertising impressions, supplemented by platform fees. Its commercial model is built around independent third-party measurement for audio campaigns, with additional value from planning and benchmarking data and from SmartServe, which adds ad serving and targeting capabilities for VAST-compatible audio inventory.
Analyst Signal Briefing
Updated: 16 Aug 2026Podscribe has enhanced its cross-channel measurement suite by integrating automated tracking for sponsored social content on Instagram, TikTok, and YouTube, supported by its latest Q2 2026 report on engagement metrics. This expansion builds upon a partnership with LiveRamp that utilises new device graphs for improved audio campaign verification and targeting. Additionally, the company has integrated AI-driven optimisation and lookalike modelling into its SmartServe platform to increase conversion performance and refine attribution across digital audio channels.
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Key insights about Podscribe
Category Differentiation
Podscribe is a B2B audio advertising measurement and ad-serving software company, not a podcast publisher, hosting platform, or consumer listening app. It should also be distinguished from generalist attribution vendors by its focus on podcast and streaming audio workflows.
Podscribe: About
Podscribe operates a B2B SaaS model for the audio advertising ecosystem. It creates value by helping buyers and sellers of podcast and streaming audio media verify ad delivery, measure outcomes, assess incrementality, benchmark market activity, and increasingly control campaign execution through an audio-native ad server. Its software sits within campaign planning, measurement, and optimisation workflows, making it a specialised infrastructure provider for audio advertising rather than a media owner or agency.
How Podscribe Works & Monetises
Business model analysis and core revenue streams
Podscribe monetises mainly via usage-based SaaS pricing linked to ad impression volume, especially for measurement and verification. The supplied product data indicates progressive CPM-based charging with a monthly platform fee and no minimum commitments, with pricing varying by channel and campaign scale. This suggests a hybrid model combining recurring software access fees with consumption-based billing tied to campaign activity.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Ad Format
Recent Signals (Podscribe)
LiveRamp: Additional Device Graph Matches & 1P Audience Targeting
Podscribe partners with LiveRamp to add a new device graph for stronger attribution, plus first- and third-party audience targeting and verification for audio campaigns.
Read original sourceTrack Social Media Engagement
Podscribe automatically discovers sponsored social posts and measures likes, comments, views, and attribution across podcast, Instagram, TikTok, and YouTube campaigns.
Read original sourceCircana Expands with NCSolutions, Netflix Battles Prime Video
AdExchanger’s Tuesday roundup reports Circana’s two acquisitions: NCSolutions and Nielsen’s Marketing Mix Modeling (MMM) business. Circana, born from the 2022 merger of IRI and NPD Group, seeks to broaden its MMM capabilities amid renewed interest in channel-level measurement to counter signal loss in cross-platform attribution. NCSolutions provides retailer and shopper data that Netflix has used to measure incremental sales lift. The piece also covers Netflix’s competition with YouTube and Prime Video, noting Prime Video’s roughly 200 million US subscribers and ad-supported plans with CPMs near $30, while Netflix’s CPM has hovered near $60 and was recently cut to just under $30. Netflix is building its own ad-tech stack and expanding programmatic integrations beyond Microsoft. In podcasts, Q2 ad load reached 10.9% of runtime; podcasters earned six cents per hour per listener in 2024, and Spotify spent over $1B on podcasting, including acquiring Gimlet.
Read original sourcePodscribe: Frequently Asked Questions
What is Podscribe?
Podscribe is a B2B software platform for measuring, verifying, attributing, and managing podcast and streaming audio advertising.
Who uses Podscribe?
Advertisers, agencies, media buyers, podcast publishers, and podcast networks use Podscribe to analyse and optimise audio campaigns.
How does Podscribe make money?
It primarily earns revenue through usage-based SaaS pricing tied to campaign impression volume, alongside platform fees and related software access.
Company Facts
- Founded
- 2016
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- podscribe.com