Podscribe

The company operates a B2B SaaS ad‑tech model centred on third‑party measurement and analytics for podcast and audio advertising. It ingests campaign data, detects and verifies ad placements via transcripts, tracks user journeys with pixels and first‑party data, and exposes results through dashboards and ranker tools. This helps advertisers and agencies attribute conversions to audio exposures, test incrementality, manage brand safety, and optimise targeting, while publishers use the data to validate delivery and benchmark performance.

Value is created by reducing wasted ad spend, improving accountability of host‑read and other audio inventory, and providing market intelligence for planning. The platform integrates with existing buying workflows (e.g. via VAST tags and exports to analytics tools) rather than replacing buying systems, positioning it as an independent layer for measurement, verification and planning across audio channels.

Podscribe is a United States–based ad-tech SaaS platform focused on measurement, attribution and verification for podcast and other audio advertising. It provides third‑party, IAB‑aligned impression counting, pixel-based attribution, automated ad placement checks, and ranker tools covering podcasts and related cross‑platform inventory such as streaming audio, CTV and YouTube simulcasts.

The company sells primarily to advertisers, media agencies and podcast publishers that need independent performance measurement, brand‑safety verification and planning data for audio campaigns. Revenue comes from usage‑based CPM fees on measured impressions, a recurring monthly platform/servicing fee, and optional paid add‑ons for research, integrations and support, with promotional pricing on some modules for volume growth and enterprise deals negotiated case by case.