Podscribe

Podscribe operates a B2B SaaS model for the audio advertising ecosystem. It creates value by helping buyers and sellers of podcast and streaming audio media verify ad delivery, measure outcomes, assess incrementality, benchmark market activity, and increasingly control campaign execution through an audio-native ad server. Its software sits within campaign planning, measurement, and optimisation workflows, making it a specialised infrastructure provider for audio advertising rather than a media owner or agency.

Podscribe is a private B2B advertising measurement software company focused on podcast and streaming audio advertising. Operating under the legal entity Podible, Inc., it provides attribution, verification, incrementality testing, campaign analytics, rankings, and an audio-focused ad server through a SaaS platform. Its products are used by advertisers, agencies, media buyers, publishers, and podcast networks to measure campaign exposure, connect audio ads to conversions, benchmark market activity, and manage audio ad delivery.

The company makes money primarily through usage-based software pricing tied to advertising impressions, supplemented by platform fees. Its commercial model is built around independent third-party measurement for audio campaigns, with additional value from planning and benchmarking data and from SmartServe, which adds ad serving and targeting capabilities for VAST-compatible audio inventory.