AdsWizz vs Triton Digital

Switzerland’s leading private radio group, Energy, relies on Infomaniak to support its audience growth

Switzerland's leading private radio group, Energy, relies on Infomaniak's cloud and streaming solutions to support its audience growth. The partnership covers radio streaming, cloud hosting for internal applications, and live video streaming of events. Energy migrated asset storage from AWS S3 to Infomaniak's Public Cloud and uses Swiss Backup for data protection. Mediapulse-certified figures show 17.5 million monthly sessions and 20,000 simultaneous listeners per day.

• Energy Group Switzerland, the country's number one private radio group, broadcasts daily to more than 719,000 listeners using Infomaniak's cloud and streaming solutions.
• The partnership covers radio streaming, cloud hosting for internal applications, and live video streaming; Energy operates three stations, three themed radio stations, and 50 web radios.
• Energy migrated asset storage from AWS S3 to Infomaniak's Public Cloud (Swift Storage) and replaced AWS API Gateway and SQS with in-house and Redis solutions.

Beehiiv Adds Dynamic Podcast Ad Insertion to Platform

Beehiiv, a newsletter monetization platform, announced the addition of dynamic audio ad insertion to its programmatic platform for podcasts. This feature allows publishers to open their podcast inventory to programmatic demand, complementing direct-sold host-read ads and monetizing back catalogs. The company, which serves over 13,000 publishers and delivers about $1 million monthly revenue to clients, has seen 20% monthly growth in podcasting publishers since launching its podcast offering in April. Beehiiv partners with AdsWizz for ad serving and offers analytics for both programmatic and direct campaigns. Publishers can either manage direct-sold inventory or opt into programmatic monetization with a revenue split of 50-60% for publishers. Targeting initially contextual, is expanding to include behavioral data tied to email logins. The company also plans to support video podcast distribution by end of year.

• Beehiiv announced dynamic audio ad insertion for its podcast platform on October 27, 2026.
• Beehiiv partners with AdsWizz for audio ad serving.
• Publishers keep 50-60% of programmatic podcast ad revenue; beehiiv takes the rest.

Will Agentic Advertising Give the Open Web a Second Chance?

In an interview, Ben (a 15-year veteran at Triton) discusses the potential of Agentic Advertising and the newly formed Autonomous Advertising Organization (AAO), which champions the open-source Advertising Agent Communication Protocol (AdCP). Developed alongside industry pioneer Brian O'Kelley, AdCP aims to reduce friction in buying non-walled-garden media like radio, TV, and publisher journalism. By enabling complex, multi-party negotiations through autonomous AI agents, the protocol seeks to rebalance ad budgets toward original content creators. The AAO operates as a US 501(c)(6) non-profit funded by tiered membership fees ($50 to $50,000) to support standard development, compliance, and legal frameworks, using a balanced governance structure representing advertisers, publishers, agencies, and tech vendors.

• AdCP (Advertising Agent Communication Protocol) was conceived in 2025 by Ben and Brian O'Kelley to create an agentic infrastructure for advertising.
• The Autonomous Advertising Organization (AAO) is organized as a 501(c)(6) non-profit trade organization in the US to govern the open-source AdCP standard.
• AAO features a tiered membership structure ranging from $50 for individuals to $50,000 annually for large enterprises to fund operational costs and compliance.

Triton Digital and RCS Bring Programmatic Advertising to Over-the-Air (OTA) Broadcast Radio

Triton Digital and RCS announced a strategic partnership on August 31, 2026, to bring programmatic advertising to over-the-air (OTA) broadcast radio. The integration connects RCS's broadcast playout software with Triton's ad-buying platform, enabling broadcasters to monetize traditional radio inventory through automated, data-driven workflows. The rollout is underway, with live demos planned at the 2026 International Broadcasting Convention in Amsterdam.

• Announced on August 31, 2026, in New York, USA.
• Partnership between Triton Digital and RCS to enable programmatic advertising for OTA broadcast radio.
• Integration runs on existing RCS infrastructure, requiring no system overhaul for broadcasters.

Triton Digital’s Q2 2026 U.S. Podcast Ranker Reveals a Voter-Ready Audio Landscape as Political Podcasts Surge Ahead of the Midterms

Triton Digital released its Q2 2026 U.S. Podcast Ranker, highlighting a surge in political podcasts ahead of the midterms.