BTWN X (Between Exchange)

The company operates a two‑sided adtech platform centred on programmatic media trading. On the supply side, it provides a proprietary SSP and publisher yield tools that aggregate and auction inventory across web, in‑app and CTV, creating value by improving fill rates and CPMs for publishers. On the demand side, it offers a DSP in both self‑service and full‑service (trading desk) modes, plus data products and anti‑fraud services, allowing advertisers and agencies to target and optimise campaigns.

Economically, it captures value through margin on media traded via its pipes (SSP take‑rate, PMP fees), fees for managed campaign execution via its trading desk, and monetisation of data products and specialised formats (CTV, retargeting, travel audiences, messenger mini‑apps). The in‑house technology stack (SSP, DSP, DMP, ML, fraud prevention) reduces third‑party dependence and supports differentiated inventory curation and verification, which in turn justify its fees to both publisher and buyer customers.

BetweenX is an independent advertising technology group providing a full‑stack programmatic platform. It operates a proprietary supply‑side platform, demand‑side platform, data management and machine‑learning services, anti‑fraud tools and a trading desk, processing large‑scale web, in‑app and connected TV inventory for publishers and buyers.

The company generates positive cash flow and positions itself as a stable partner for digital publishers, media owners, agencies and advertisers seeking programmatic buying, yield optimisation and data products. Revenue is derived from media take‑rates, managed service fees and data and platform usage charges rather than direct consumer payments.