Luna Media

The company operates a two-sided adtech platform connecting publisher inventory with advertiser demand. On the supply side, it offers monetisation products (e.g. cross-platform publisher stack, mobile SDK, video suite, audio monetisation) that integrate via SDKs, header bidding and JS tags to route impressions into unified auctions and open RTB pipes. On the demand side, it runs a self-serve and managed buying environment plus a proprietary bidder that executes performance and branding campaigns across this and external supply. Value is created by improving yield and fill rates for publishers, and by providing targeted reach and performance optimisation for advertisers, all while managing auction mechanics, integrations and reporting. Revenue is generated primarily through media margins and take-rates embedded in CPM and outcome-based media buys, rather than fixed software licences.

Luna Media Group is a United States-based advertising technology company providing programmatic monetisation tools for digital publishers and buying platforms for advertisers. Its products include supply-side platforms and video/audio monetisation solutions for web, mobile apps and CTV, along with a demand-side buying interface and a performance bidder.

The company generates revenue by sitting between publishers and advertisers in the programmatic supply chain, taking a margin on media spend and outcome-based campaigns. Its customers are digital publishers, app and game developers, media owners and agencies/brand advertisers that use its tools to monetise inventory or run user acquisition and branding campaigns.