Adtelligent

The business centres on providing ad‑tech infrastructure as software and as a media marketplace. On the software side, it licenses white‑label DSP and SSP/ad server platforms, a retail media stack, DOOH management tools and CTV ad insertion technology to publishers, networks, retailers and agencies. These customers use the software to run their own branded buying or selling environments and to manage inventory, data and reporting, creating value through control over monetisation and workflow efficiency.

On the media side, the company operates programmatic buying and exchange paths, connecting demand (advertisers, agencies, ad networks) with supply (publishers, CTV/OTT, retail and DOOH inventory). It captures value via platform fees and spreads on media traded through its DSP, SSP and exchange, while enabling clients to configure their own revenue shares and pricing rules when reselling inventory or technology.

Adtelligent is a United States–based ad technology company providing programmatic infrastructure for both advertisers and publishers. It offers a full‑stack ad platform including a demand‑side platform, white‑label DSP suite, supply‑side platform, white‑label ad server, retail media tools, dynamic ad insertion for CTV/OTT, a DOOH content system and an ad exchange focused on CTV and app inventory.

The company generates revenue primarily from enterprise and white‑label SaaS licensing, ad‑serving and exchange take‑rates, and configurable revenue‑share or fixed‑CPM models on media spend. Its customers are publishers, media owners, ad networks, retailers, DOOH operators, agencies and advertisers that need to operate their own branded buying and selling stacks or access premium programmatic inventory across web, app, CTV/OTT, retail media and DOOH channels.