CloudX
Mobile SSP and SDK for app monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Continental Expeditions Inc
- Entity type
- COMPANY
- Founded
- 2025
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- cloudx.ai
What CloudX does
CloudX operates as an ad tech infrastructure provider for mobile publishers. It creates value by aggregating demand, running programmatic auctions, and giving publishers a unified integration layer plus analytics and controls to improve yield. Rather than selling media itself as a publisher, it supplies monetisation infrastructure that sits between app inventory owners and demand partners, earning revenue from transaction flow through the platform.
Category differentiation
CloudX is not a generic cloud infrastructure provider despite its name. It is a mobile advertising monetisation platform focused on SSP and SDK-based in-app inventory monetisation for publishers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
CloudX is a mobile-focused programmatic advertising technology company operating under the legal entity Continental Expeditions Inc. It provides a supply-side platform for app publishers and mobile developers, alongside a unified mobile SDK that connects inventory to multiple demand sources through bidding and mediation infrastructure. Its positioning centres on transparent auctions, rapid agent-assisted setup, and request-level analytics for monetisation control. The company makes money primarily by taking a share of advertising spend or auction revenue transacted through its SSP and SDK stack. Its direct customers are businesses rather than consumers: mobile app publishers, gaming studios, developers and ad operations teams seeking to monetise in-app inventory. CloudX competes with established mobile monetisation and SSP vendors such as AppLovin, Appodeal, Chartboost, InMobi, Magnite and Equativ.
Company news briefing
Briefing updated:
CloudX has advanced its agentic mobile infrastructure under Janae Redmond’s leadership by introducing scheduled tasks for automated monetisation checks. The company also integrated its platform with external mediation data through Total Revenue to provide publishers with clear visibility into incremental impact. Additionally, CloudX continues to optimise its engineering workflows by scaling cross-platform mobile capabilities and CI infrastructure.
Business model & monetisation
CloudX primarily monetises through a percentage take-rate or revenue share on programmatic advertising transactions flowing through its SSP and SDK infrastructure. Onboarding is low-friction, with the commercial model driven mainly by publisher monetisation volume rather than fixed consumer fees. Over time, differentiated analytics, observability and workflow automation may support additional software-style monetisation, but the evidence most strongly supports transaction-linked SSP economics.
- Programmatic transaction take-rate through SSP auctions
- Percentage Take-Rate
- SDK-based publisher monetisation revenue share
- Percentage Take-Rate
- Software and analytics tooling attached to monetisation operations
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
CloudExchange Inc d/b/a CloudX
IAB vendor record: 1510
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2
- Declared special purpose IDs
- 2
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Introducing Tasks
Recorded impact score: 3.5/5
CloudX Agent can now run monetization checks on a schedule. Describe a task once, pick when it runs, and get the results in chat or by email.
Scaling Golang CI by Replacing actions/setup-go
Recorded impact score: 5/5
cloudx-io/setup-go is a faster, smarter, drop-in replacement for actions/setup-go.
Unambiguous Lift: Total Revenue in CloudX
Recorded impact score: 3.5/5
Total Revenue brings CloudX and external mediation data together so publishers can see the incremental impact of CloudX.
How Cross-Platform Mobile Engineering Works at CloudX
Recorded impact score: 3/5
Our mobile engineers used to stay in their platform lane. AI changed that: they now ship across Android, iOS, and beyond, and it wasn't even the plan.
Explore company relationships
Questions about CloudX
What is CloudX?
CloudX is a mobile programmatic monetisation platform that provides an SSP and unified SDK for app publishers and developers.
Who uses CloudX?
Its users are mobile app publishers, game studios, developers and ad operations teams that want to monetise in-app inventory.
How does CloudX make money?
It mainly earns a take-rate or revenue share on advertising transactions flowing through its SSP and SDK infrastructure.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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