CloudX

CloudX operates as an ad tech infrastructure provider for mobile publishers. It creates value by aggregating demand, running programmatic auctions, and giving publishers a unified integration layer plus analytics and controls to improve yield. Rather than selling media itself as a publisher, it supplies monetisation infrastructure that sits between app inventory owners and demand partners, earning revenue from transaction flow through the platform.

CloudX is a mobile-focused programmatic advertising technology company operating under the legal entity Continental Expeditions Inc. It provides a supply-side platform for app publishers and mobile developers, alongside a unified mobile SDK that connects inventory to multiple demand sources through bidding and mediation infrastructure. Its positioning centres on transparent auctions, rapid agent-assisted setup, and request-level analytics for monetisation control.

The company makes money primarily by taking a share of advertising spend or auction revenue transacted through its SSP and SDK stack. Its direct customers are businesses rather than consumers: mobile app publishers, gaming studios, developers and ad operations teams seeking to monetise in-app inventory. CloudX competes with established mobile monetisation and SSP vendors such as AppLovin, Appodeal, Chartboost, InMobi, Magnite and Equativ.