CloudX
CloudX is a mobile SSP and SDK for app monetisation.
Analyst Perspective
CloudX is a mobile-focused programmatic advertising technology company operating under the legal entity Continental Expeditions Inc. It provides a supply-side platform for app publishers and mobile developers, alongside a unified mobile SDK that connects inventory to multiple demand sources through bidding and mediation infrastructure. Its positioning centres on transparent auctions, rapid agent-assisted setup, and request-level analytics for monetisation control. The company makes money primarily by taking a share of advertising spend or auction revenue transacted through its SSP and SDK stack. Its direct customers are businesses rather than consumers: mobile app publishers, gaming studios, developers and ad operations teams seeking to monetise in-app inventory. CloudX competes with established mobile monetisation and SSP vendors such as AppLovin, Appodeal, Chartboost, InMobi, Magnite and Equativ.
Analyst Signal Briefing
Updated: 30 Jun 2026CloudX has advanced its agent-driven mobile infrastructure by donating the Agentic Mobile open standard to IAB Tech Lab, establishing a shared protocol for AI agent integrations. The company launched an agentic buying product in private beta, transitioning its revenue model to flat fees and token-based pricing for AI-led creative generation and monetisation tasks. Furthermore, CloudX introduced on-demand generative tools for video ads and playables, alongside releasing TEE 2.0 to support secure bid arbitration across multiple mediation platforms.
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Key insights about CloudX
Category Differentiation
CloudX is not a generic cloud infrastructure provider despite its name. It is a mobile advertising monetisation platform focused on SSP and SDK-based in-app inventory monetisation for publishers.
CloudX: About
CloudX operates as an ad tech infrastructure provider for mobile publishers. It creates value by aggregating demand, running programmatic auctions, and giving publishers a unified integration layer plus analytics and controls to improve yield. Rather than selling media itself as a publisher, it supplies monetisation infrastructure that sits between app inventory owners and demand partners, earning revenue from transaction flow through the platform.
How CloudX Works & Monetises
Business model analysis and core revenue streams
CloudX primarily monetises through a percentage take-rate or revenue share on programmatic advertising transactions flowing through its SSP and SDK infrastructure. Onboarding appears to be low-friction, with the commercial model driven mainly by publisher monetisation volume rather than fixed consumer fees. Over time, differentiated analytics, observability and workflow automation may support additional software-style monetisation, but the evidence most strongly supports transaction-linked SSP economics.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Recent Signals (CloudX)
IAB Tech Lab Releases Agentic Mobile Open Standard
IAB Tech Lab published Agentic Mobile, an open-source (Apache 2.0) standard and GitHub-hosted specification that gives AI agents a standardized interface to discover, configure, and optimize mobile in‑app advertising workflows. Originally created by cloudx.ai and donated to IAB Tech Lab in June 2026, Agentic Mobile sits above OpenRTB and implements MCP (Model Context Protocol) and A2A (Agent2Agent) integrations with REST planned. Version 1 exposes supply-side tools for Inventory, Pricing and Reporting (covering SDK init/config, mediation, price floor rules, A/B experiment tooling and privacy constraints like ATT and SKAdNetwork). The standard aims to make mobile ad SDKs AI-accessible, enable multi-agent handoffs, and reduce bespoke integrations across AI platforms and publisher SDKs.
Read original sourceAgentic Mobile: Shared Protocol for Mobile Ad Agents
Agentic Mobile is an open protocol proposed by CloudX that defines a shared language for agent-driven mobile advertising integrations. The specification standardizes common mobile monetization objects and actions — apps, placements, formats, SDK configuration, price floors, deals, experiments, reports, and privacy signals — so automated agents across publishers, mediation layers, SSPs, DSPs and measurement tools can communicate without bespoke integrations. CloudX says the protocol focuses on the boundary between platforms rather than internal architectures and emphasizes mobile-specific operational concerns (rewarded placements, fallback paths, server-side vs app-release changes, regional privacy/consent signals). CloudX has donated the Agentic Mobile project to IAB Tech Lab and published the repository on GitHub. The post is authored by Kainar Kamalov, Head of Product, CloudX.
Read original sourceGenerate video ads and playables on demand
Today we're putting the creative generator into every CloudX publisher's hands. Describe what you want: video ads and interactive playables on demand. Free preview, launching today.
Read original sourceCloudX: Frequently Asked Questions
What is CloudX?
CloudX is a mobile programmatic monetisation platform that provides an SSP and unified SDK for app publishers and developers.
Who uses CloudX?
Its users are mobile app publishers, game studios, developers and ad operations teams that want to monetise in-app inventory.
How does CloudX make money?
It mainly earns a take-rate or revenue share on advertising transactions flowing through its SSP and SDK infrastructure.
Company Facts
- Founded
- 2025
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- cloudx.ai