VRTCAL

The company operates an open supply-side advertising platform and associated SDKs that enable publishers and app developers to monetise their inventory via programmatic demand. It provides tools for mediation, auction decisioning, traffic routing and support for multiple ad formats (display, video, native, MRAID, CTV) through SDKs and server-side connections. Value is created by simplifying integration, unifying demand sources, optimising auctions and routing, and providing an efficient marketplace that can improve fill rates and CPMs while reducing the number of intermediaries between publishers and advertisers.

In addition to the core SSP and marketplace offering, the company offers a cloud-based SaaS version of its ad platform for some clients, turning parts of its infrastructure and tooling into subscription-style software. Its named product modules (for SDKs, intent matching, decisioning, traffic and overlay ad units) are components of this broader monetisation and yield-optimisation stack for publishers and media owners.

VRTCAL is a United States-based open supply-side advertising platform focused on mobile and connected environments. It provides SDKs, programmatic mediation, traffic routing and an SSP marketplace that connects publisher inventory with programmatic demand via oRTB, server-to-server, VAST and tag-based integrations. The platform includes decisioning, traffic management and overlay ad formats aimed at increasing yield and reducing intermediaries for publishers.

The company earns revenue primarily through a publisher-focused SSP and marketplace model, where it invoices advertisers, pays publishers on agreed CPM rates and keeps a margin, and secondarily through a SaaS/cloud deployment of its ad platform for eligible clients. Its customers are mobile app developers, web and CTV publishers, ad networks and related ad operations teams that seek to monetise inventory and manage programmatic demand via an external SSP and mediation stack.