twiago

twiago and publuence Launch Germany's Largest Native Ad Network

twiago and publuence have founded the Native Alliance, creating what they describe as the largest independent native advertising network in the German-speaking market. Announced 17 March 2026 from Langenfeld/Cologne, the alliance consolidates publisher relationships, technological infrastructure and sales under a single brand while keeping both companies legally and operationally independent. The infrastructure will be hosted in Germany and the group emphasizes full GDPR compliance. The Native Alliance positions itself as an alternative to international platform recommendation models by focusing on fully integrated, clearly labeled native placements (including native teasers, video formats, special formats and “Native Advertorials”) and data-driven content strategies informed by AI insights. The partners aim to expand qualitative reach through selective new partnerships and to set higher quality standards for native advertising in the DACH region.

codecentric wird strategischer Partner von twiago

codecentric AG joined twiago as a strategic partner, aiding software development for the adtech company. The collaboration introduces a new algorithm from codecentric intended to make twiago's image-text ad placements more efficient. The partnership aims to reduce ad waste and increase publisher CPM, while providing greater transparency in ad serving. Sebastian Schaefer, Managing Director of twiago, said the collaboration lifts twiago's ad distribution logic and competitiveness, and Mirko Novakovic, Executive Board Member of codecentric AG, highlighted leveraging data analytics and software optimization in the growing real-time performance marketing market.

twiago: neuer Spezialanbieter für Bild-Text Anzeigen

twiago positions itself as a Real-Time Performance-Marketing specialist and a neutral, independent provider of image-text ads, promising 100% transparency down to the placement level for clients and partners. The company is founded by Marc Pabst (former Country Manager at Adcloud), Sebastian Schaefer (former Director Supply Side at Adcloud), and Nicole Wißkirchen (formerly Senior Key Account Manager at Ströer Digital Media). According to twiago, image-text ads have helped performance marketing reach premium publisher content, and real-time bidding can enhance their relevance for premium campaigns by enabling an auction among multiple image-text slot combinations. The founders argue that a market gap emerged after Adcloud GmbH's closure and say twiago aims to fill it with a neutral approach and new ideas, drawing on experience at Adcloud, Ligatus, and Performance Advertising to advance real-time performance marketing and develop new features.