twiago

The company operates a two-sided advertising marketplace focused on native and shoppable ad formats. On the supply side, it signs publishers into a partner network and integrates their inventory for native image-text and shoppable placements. Publishers receive a fixed percentage share of the net advertising revenue generated on their placements, with the company retaining the remainder as its margin and platform fee.

On the demand side, advertisers and agencies buy campaigns either via managed service or through a self-service booking tool, as well as programmatic buying channels. The platform provides delivery, reporting and placement-level transparency, creating value for advertisers (reach and performance in native and shoppable inventory) and publishers (monetisation of editorial environments) while capturing value as the intermediary managing targeting, optimisation and billing.

twiago GmbH is a Germany-based native advertising network and technology provider. It operates a network of thousands of publisher sites, delivering image-and-text native ad units and shoppable ad formats that blend into editorial environments and can be booked programmatically or via a self-service booking tool.

The company generates revenue by selling media to advertisers and agencies across its publisher network and partner inventories, while paying publishers a fixed revenue share of net advertising income. Its paying customers are advertisers, agencies and smaller businesses that buy native and shoppable ad campaigns; publishers participate on a revenue-share basis to monetise their inventory.