|related|
Hungarian native advertising platform linking advertisers with publisher inventory.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Natív Hirdetés Korlátolt Felelősségű Társaság
- Entity type
- COMPANY
- Headquarters
- 1064 Budapest, Podmaniczky utca 57. 2nd floor, 14.
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- related.hu
What |related| does
The company operates a two-sided advertising platform. On the demand side, advertisers and agencies buy native campaign distribution through a self-service interface or managed campaign support. On the supply side, publishers integrate the company’s widgets and monetise editorial inventory through revenue-sharing arrangements. Value is created by aggregating local publisher supply, matching it with advertiser demand, and using recommendation and optimisation tools to improve engagement and campaign performance.
Category differentiation
|related| is a native advertising and content recommendation platform, not a general creative agency or a broad DSP. It is a local publisher-network ad business, distinct from global discovery platforms despite competing with them.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
|related| is a Hungary-based native advertising and content recommendation company operating a platform that connects advertisers, agencies and online publishers. Its core offering distributes native ad placements through a network of publisher sites, while also providing publishers with monetisation tools, recommendation widgets and performance analytics. The business combines software and managed services, including a self-service advertiser interface and optional campaign manager support.
Company news briefing
Briefing updated:
In May 2026, |related| launched a new content exchange service designed to assist publishers in expanding their audience reach without additional costs. This platform enables content providers to acquire new readers through a collaborative exchange model. Furthermore, the company has updated its corporate disclosures to provide comprehensive details regarding its mission, market position, and leadership structure, offering greater transparency into its organisational framework.
Business model & monetisation
Revenue is primarily generated from advertiser campaign spend, likely using CPC and potentially CPM pricing for native placements transacted through the platform. The company also monetises via managed campaign execution and support services for advertisers. On the publisher side, it operates revenue-share mechanics tied to impressions, clicks or campaign outcomes, with the platform acting as the transaction layer between demand and supply.
- Advertiser native campaign spend
- Marketplace media spend / take-rate
- Managed campaign services
- Service fee / retainer
- Publisher monetisation revenue share
- Revenue-sharing on inventory monetisation
- Platform access and workflow tooling
- Software-enabled transaction layer
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Natív Hirdetés Korlátolt Felelősségű Társaság
IAB vendor record: 878
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about |related|
What is |related|?
|related| is a Hungarian native advertising platform that connects advertisers and publishers through content recommendation widgets and campaign management tools.
Who uses |related|?
Its users are digital advertisers, media agencies, performance marketers, online publishers and media owners seeking campaign distribution or inventory monetisation.
How does |related| make money?
It earns revenue from advertiser campaign spend, likely takes a margin or fee on media transactions, and offers managed campaign services alongside publisher monetisation arrangements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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