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The company operates a two-sided advertising platform. On the demand side, advertisers and agencies buy native campaign distribution through a self-service interface or managed campaign support. On the supply side, publishers integrate the company’s widgets and monetise editorial inventory through revenue-sharing arrangements. Value is created by aggregating local publisher supply, matching it with advertiser demand, and using recommendation and optimisation tools to improve engagement and campaign performance.

|related| is a Hungary-based native advertising and content recommendation company operating a platform that connects advertisers, agencies and online publishers. Its core offering distributes native ad placements through a network of publisher sites, while also providing publishers with monetisation tools, recommendation widgets and performance analytics. The business combines software and managed services, including a self-service advertiser interface and optional campaign manager support.