AdNow

AdNow operates a two-sided advertising marketplace. On one side, advertisers and media buyers use its self-serve tools and native campaign infrastructure to purchase traffic and sponsored placements. On the other, publishers integrate AdNow widgets and monetisation products to fill inventory and receive recurring payouts. The company creates value by aggregating supply, packaging it into native ad formats, applying targeting and optimisation, and capturing a margin or take-rate between buyer spend and publisher compensation.

AdNow is a private advertising technology company operating a native advertising network, a self-serve advertiser platform, publisher monetisation tools, and an SSP-oriented supply product. The business connects advertisers, agencies, and media buyers with a large base of publishers through recommendation widgets and native placements across web and mobile inventory. It earns revenue by intermediating advertiser spend and publisher payouts, and by supplying inventory into programmatic buying workflows.

Its customer base is primarily business users on both sides of the market: advertisers and agencies buying traffic and publishers seeking monetisation. The platform also offers ancillary publisher tools such as anti-adblock technology and OpenRTB integrations, which strengthen supply retention and demand access. The company is best understood as a native advertising marketplace and ad network rather than a pure software-only SaaS vendor.