AdNow
Native advertising network linking advertisers with publisher inventory.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Renodo media LTD
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Plovdiv 4000, Tsar Ivan Shishman str. 9 shop 3
- Company size
- 50–200
- Market role
- Media Arbitrator / Ad Network
- Official website
- adnow.com
What AdNow does
AdNow operates a two-sided advertising marketplace. On one side, advertisers and media buyers use its self-serve tools and native campaign infrastructure to purchase traffic and sponsored placements. On the other, publishers integrate AdNow widgets and monetisation products to fill inventory and receive recurring payouts. The company creates value by aggregating supply, packaging it into native ad formats, applying targeting and optimisation, and capturing a margin or take-rate between buyer spend and publisher compensation.
Category differentiation
AdNow is a native advertising network and supply platform, not a consumer publisher or a standalone DSP. It is closer to Taboola or Outbrain-style native distribution than to a pure ad server or social ad platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AdNow is a private advertising technology company operating a native advertising network, a self-serve advertiser platform, publisher monetisation tools, and an SSP-oriented supply product. The business connects advertisers, agencies, and media buyers with a large base of publishers through recommendation widgets and native placements across web and mobile inventory. It earns revenue by intermediating advertiser spend and publisher payouts, and by supplying inventory into programmatic buying workflows. Its customer base is primarily business users on both sides of the market: advertisers and agencies buying traffic and publishers seeking monetisation. The platform also offers ancillary publisher tools such as anti-adblock technology and OpenRTB integrations, which strengthen supply retention and demand access. The company is best understood as a native advertising marketplace and ad network rather than a pure software-only SaaS vendor.
Business model & monetisation
The core monetisation model is transaction-based advertising intermediation. Advertisers pay for native campaigns, likely on performance-led pricing such as CPC or traffic-based buying, through AdNow’s self-serve and managed inventory access. Publishers receive revenue shares and weekly payouts, while AdNow retains the spread between advertiser spend and publisher payout. Additional monetisation comes from SSP-enabled programmatic demand integrations and publisher monetisation tooling tied to inventory recovery and delivery.
- Advertiser spend on native campaigns
- Percentage Take-Rate
- Publisher inventory arbitrage margin
- Media Arbitrage
- Programmatic SSP demand integrations
- Percentage Take-Rate
- Publisher monetisation tools such as anti-adblock support
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ADNOW I BNHLabs OÜ
IAB vendor record: 1210
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1, 2
- Indexed sellers.json entries
- 85 · adnow.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about AdNow
What is AdNow?
AdNow is a native advertising network and adtech platform that connects advertisers with publisher inventory through recommendation widgets, self-serve buying tools, and SSP integrations.
Who uses AdNow?
Its users are advertisers, agencies, media buyers, publishers, website owners, app developers, and programmatic demand partners seeking native traffic or inventory monetisation.
How does AdNow make money?
It makes money by taking a margin or marketplace take-rate on advertiser spend flowing through its native advertising and publisher monetisation products, with some additional revenue from supply-side and monetisation tooling.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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