RevContent

On3 Deploys Mula AI Recommendations to Boost Engagement

On3, a sports publisher that reaches about 15 million unique monthly visitors and operates 70+ team fan pages, integrated a content-recommendation feed from Mula in Q3 2025 to stabilize engagement and revenue per session (RPS). Mula’s recommendation engine uses AI plus On3’s first‑party data to surface additional editorial content, ecommerce listings and vertical video across On3’s sites and via email to its 3 million readers. On3 has deployed Mula on roughly 20 sites and is evaluating mobile app and forum rollouts. Mula’s stack also includes integrations with EX.CO for video, Fanatics for team merchandise ecommerce (revenue share to On3) and RevContent for paid native listings that pay on a CPC basis. Both On3 and Mula say the system prioritizes RPS, placing ecommerce and high-engagement formats first and sending users to external publisher links when On3’s engagement window ends.

Apple’s Ad Business: Taboola Partnership & Monetization

Apple’s advertising footprint is expanding with a Taboola partnership to monetize Apple News and Stocks apps. The article explains that two years ago Apple announced an exclusive NBC monetization arrangement in English-speaking markets, and that NBC monetization remains additive rather than replaced. It notes Apple News supports other ad servers, with RevContent cited as a potential option for monetizing publishers’ inventory. The piece argues that neither Taboola nor rival Outbrain rely heavily on user identity; they focus on contextual targeting and click-based optimization, underscoring a privacy-conscious approach. The author highlights expected ad spend, estimating Apple will generate over $10 billion in ads this year—primarily from App Store search ads—paralleling deterministic attribution models discussed in the attribution literature. Looking ahead, the article muses about the possible revival of iAds and broader Apple TV+ monetization, while emphasizing measurement, attribution, and identity standards in a changing ecosystem.

MGID Expands US Team, Appoints Ryan Stewart for Growth

MGID has announced the appointment of Ryan Stewart as Head of Publisher Acquisition for North America, as part of the company's ongoing expansion in the region. Stewart, a veteran of the native advertising industry, will help MGID scale its native advertising platform with publishers to unlock new revenue streams and audience growth in North America. He previously held director-level roles at Taboola, Marfeel, and RevContent, and began his career in broadcasting with Viacom and News Corp. Stewart stated that native advertising will be essential for monetization moving forward, and he intends to leverage his international experience to offer publishers new monetization paths. MGID CEO Sergii Denysenko welcomed the appointment, highlighting North America as an important growth market with strong potential for MGID’s native ad solutions.