Content Exchange
Regional native advertising network for publishers and advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- I.R.V. d.o.o.
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- Leskoškova 12, 1000 Ljubljana, Slovenia
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- contentexchange.me
What Content Exchange does
Content Exchange creates value by aggregating publisher inventory into a native advertising and content discovery network, then matching that supply with advertiser demand. It also offers publishers a self-service control layer for managing recommendation widgets, placements and promotional content. Revenue is generated from advertiser spend flowing through the network, subscription access paid by publishers for self-service tooling, and managed campaign services billed on performance-based terms.
Category differentiation
Content Exchange is a regional native advertising and content discovery business, not a general-purpose CMS or a global open-web DSP. It is closer to Taboola- or Outbrain-style monetisation and distribution than to a pure publisher software tool.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Content Exchange is a Slovenia-based native advertising and content recommendation business operating under the legal entity I.R.V. d.o.o. It runs a proprietary platform that connects publishers and advertisers through recommendation widgets, native and display placements, audience targeting and campaign reporting. The company serves digital publishers seeking monetisation and self-service inventory control, as well as advertisers and media buyers seeking audience acquisition and performance-led campaign execution. The company makes money through a hybrid model. It sells media inventory and campaign delivery across its publisher network, offers subscription-based self-service tools to publishers, and provides managed performance marketing services priced on outcomes such as successful sales or conversions. Its positioning is closer to a regional native advertising network and publisher monetisation platform than a pure SaaS vendor.
Business model & monetisation
The company uses a blended monetisation model. Core revenues likely come from advertiser budgets spent across its native ad network, where the platform captures a margin or take-rate on distributed media spend. A second stream comes from subscription fees paid by publishers for self-service access to monetisation and content management tools. A third stream comes from managed performance campaigns, where advertisers pay on CPA or percentage-of-sale terms. Data and measurement capabilities support the core network and service revenues rather than appearing to be a standalone licensing business.
- Native ad network campaign spend
- Percentage take-rate on advertiser media budgets and publisher revenue share
- Publisher self-service subscriptions
- Software Subscription
- Managed performance campaigns
- Service fee and percentage of successful sale or conversion
- Data and measurement support
- Bundled feature within campaign and platform offering
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
I.R.V. D.O.O.
IAB vendor record: 864
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 11
- Declared feature IDs
- 1, 2, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Content Exchange
What is Content Exchange?
Content Exchange is a native advertising and content recommendation platform that helps publishers monetise inventory and helps advertisers distribute campaigns across a regional publisher network.
Who uses Content Exchange?
Its direct customers are digital publishers, advertisers, marketers and media buyers seeking native ad delivery, content distribution, monetisation and performance campaign services.
How does Content Exchange make money?
It earns revenue from advertiser spend on its network, subscription fees for publisher self-service tools and performance-based campaign fees tied to conversions or sales.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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